Hot Off the Presses - by Nails Magazine


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October 15 2009 - Features

Champ Retains Her Title

Lynn Lammers is once again NAILS’ top competitor this year. With a whopping 117 points, Lammers has reclaimed her #1 status from last year. Coming in second was Odyssey’s Trang Nguyen, and in third was England’s Kristy Meakin.

Lynn Lammers is once again NAILS’ top competitor this year. With a whopping 117 points, Lammers has reclaimed her #1 status from last year. Coming in second was Odyssey’s Trang Nguyen, and in third was England’s Kristy Meakin.

Tags: COMPETITIONS, TRADESHOWS

September 17 2009 - Features

Shoe Accessories

Clients are more likely to show off their new pedicures in comfortable heels and sandals. With cushions, inserts, and protectors available, stock up on shoe accessories to enhance your clients’ footwear comfort.

Clients are more likely to show off their new pedicures in comfortable heels and sandals. With cushions, inserts, and protectors available, stock up on shoe accessories to enhance your clients’ footwear comfort.

Tags: RETAIL, RETAIL BOUTIQUE ITEMS

September 17 2009 - Features

Living the Dream

Fantasizing about being a celebrity manicurist or working on photo shoots for your favorite magazines? Break into the industry with this handy guide to finding an agent for freelance work.

By Sree Roy

From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.

Tags: CELEBRITIES, CREATING A PORTFOLIO OF YOUR WORK, Doing Nails for Photo Shoots, FASHION, NAILS AND FASHION, PHOTOGRAPHING NAILS, PROFESSIONAL IMAGE

September 15 2009 - Features

Boutique: Breast Cancer Awareness Products

October is National Breast Cancer Awareness Month, and there’s no better way to show your clients you care than by retailing products that donate a portion of their proceeds to benefit breast cancer organizations.

Tags: BREAST CANCER, CHARITY, RETAIL

September 11 2009 - Features

Social Networking for Nail Techs

You’ve likely heard the buzz about Facebook, Twitter, YouTube, and other social networking sites. NAILS gives you the lowdown on which sites can help you build your business and how to get started.

<p>Your Facebook &ldquo;fans&rdquo; will first see your &ldquo;wall,&rdquo; which is a vertical list of your most recent actions on the site. The Purple Pinkie Nail Salon recently used its wall to wish itself a happy fifth anniversary.</p>

By Sree Roy

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Tags: ADVERTISING/PROMOTIONS, BUSINESS, BUSINESS TOOLS, MARKETING/PROMOTIONS, PROMOTING YOUR SERVICES, YOUTH MARKETING

July 22 2009 - Features

Card Holders

Who says business can’t be fun? With options that range from colorful, to funny, to ornate, the right business card case can liven up a dull work day, or make a lasting first impression. Stock up on business-card holders for those business-savvy clients.

Who says business can’t be fun? With options that range from colorful, to funny, to ornate, the right business card case can liven up a dull work day, or make a lasting first impression. Stock up on business-card holders for those business-savvy clients.

Tags: RETAIL

July 21 2009 - Features

Bath Goodies

Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable.

Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable. Stock them in the retail area for those clients who need some extra pampering.

Tags: RETAIL

July 1 2009 - Features

When Retail Doesn’t Sell Well

“Retail is like real estate sitting on your shelves,” says Bryan Durocher, president of Durocher Enterprises. “If a product is not turning a minimum of six to eight times a year, get rid of it and replace it with something that will sell.”

Tags: RETAILING

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