October 6 2008 - Features
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through
the look of your
salon materials.
By Ami Neiberger-Miller
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Tags: DESIGN, LOGO
September 26 2008 - Features
Intellectually we know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.
By Michelle Pratt
When we find a cute bag, new jewelry, or a colorful summer hat and buy it on impulse, we walk away delighted and excited over our fun, new purchase. Further, we are aware that there is a whole world of buyers out there searching for a place to spend money. But despite knowing this, many techs and salon owners still have a hard time generating revenue from a boutique section in their salon. Why is that? What barriers prevent salon owners from taking a piece of the impulse-buying pie?
Tags: BOUTIQUE, RETAIL
September 15 2008 - Features
If you were thinking about remodeling the salon, this might be the time to fasttrack
your plans. Earlier this year, Congress approved the Economic Stimulus Act in the hopes of aiding a sputtering economy. In addition to the individual tax rebates, the
Economic Stimulus Act contains a provision that offers businesses increased tax deductions on purchases they make before the end of the year.
Tags: BUSINESS ADVICE, DEPRECIATION, FINANCE, REMODELING, RESOURCES, TAXES
September 14 2008 - Features
Three Do It Yourself manicure stations for under $300.
Custom-made design doesn’t have to cost a fortune. On the contrary, with a little DIY
ingenuity and a knack for bargain shopping, these techs created unique manicure tables
that cost a fraction of traditional custom-designed options.
Tags: MANICURE STATION, SALON DECOR/DESIGN, SALON FURNISHINGS
July 17 2008 - Features
Your nail station is one of your most valuable business tools. It is your office, your conference room, your classroom, your showroom, and sometimes even your lunchroom. It is where you do your work and spend much of your day — and you deserve to be comfortable. So what would you change about it if you could? From self-sanitizing stations to elaborately themed decor, techs defy the laws of physics, finances, and convention to come up with some innovative solutions for their individual needs.
By Erin Barajas (2003)
Your nail station is one of your most valuable business tools. It is your office, your conference room, your classroom, your showroom, and sometimes even your lunchroom. It is where you do your work and spend much of your day — and you deserve to be comfortable. So what would you change about it if you could? From self-sanitizing stations to elaborately themed decor, techs defy the laws of physics, finances, and convention to come up with some innovative solutions for their individual needs.
Tags: SALON DECOR
September 17 2008 - Features
Contest entrants were required to submit a set of nails using five mediums. The theme of this year’s competition was flowers, which you can see in glorious abundance on all the winning nails.
Tags: 3D NAIL ART, COLORED ACRYLICS, COMPETING, EMBELLISHMENTS, NAIL ART