February 4 2009 - Q&A: Style

I plan to open a new day spa soon. I would like to have space to have spa parties. Can you tell me how much space I would need?

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 I plan to open a new day spa soon. I would like to have space to have spa parties. Can you tell me how much space I would need?

In a salon, every square foot counts and must be utilized to its maximum capability. The profit margin of a spa party depends on how well you have thought out the details (the days and times it would be available, staffing, the packages, food and beverage service , etc.). I would highly recommend that you keep this under the radar at the beginning. You first need to establish whether or not you have the clientele that would be interested in this type of service.

Typically spas will designate a meeting room or break room and even sometimes the reception area of the spa for this type of amenity. Digesting the business operations, profitability, and productivity will have to happen first in order to know if the business warrants having separate space allotted for this. If you are very serious about making this be a part of the layout from day one, you can consider no more than 5% of the space for this knowing that the income generated from spa parties will be no more than that from the get-go.  — Lisa Marie Arnold (www.lisamariearnold.com) is a salon industry business educator. She can be reached at (724) 444-6903.