September 26 2008 - Article
When we find a cute bag, new jewelry, or a colorful summer hat and buy it on impulse, we walk away delighted and excited over our fun, new purchase. Further, we are aware that there is a whole world of buyers out there searching for a place to spend money. But despite knowing this, many techs and salon owners still have a hard time generating revenue from a boutique section in their salon. Why is that? What barriers prevent salon owners from taking a piece of the impulse-buying pie?