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November 2009
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Cover look:
Nails: Elsbeth Schuetz, Orange, Calif., ms-management agency LA
Polish Shown: Orly Poison Apple
Photographer: Vu Ong
Model: Jenna Chong, Body Parts Model
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The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.
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Because profit margins on retail goods are many times those of service dollars, retail is vital to the health of your business. Learn eight tricks for implementing a successful merchandising strategy — from product placement to lighting.
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When the weight of the body lands on a swollen nerve, it can be debilitating. Learn the symptoms and alert clients to this common problem that develops in the nerves of the foot.
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What if no doctor or medical study could confirm it, but through a network of your peers you learned many nail techs develop similar pain in their wrists, fingers, and thumbs? Would you choose to proactively reduce your risk of pain based only on anecdotal evidence?
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When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
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