Client Health

Client of the Month: The Male Client

It takes a bit of know-how to put the “man” in a mani/pedi. Just in time for Father’s Day, we’ve spotlighted some issues men face when it comes to their hands and feet so you can provide services that are man-tastic!

It takes a bit of know-how to put the “man” in a mani/pedi. Just in time for Father’s Day, we’ve spotlighted some issues men face when it comes to their hands and feet so you can provide services that are man-tastic!

> INGROWN NAILS/RAGGED CUTICLES: It’s common to see men who have taken nail grooming into their own hands, with unfortunate results such as ingrown toenails caused from improper clipping, or unkempt cuticles and fingernails clipped too closely or simply torn or bitten off. Many men also work with chemicals, soil, or greasy materials that can stain nails and cuticles. Be sure to give your male clients’ hands and feet a thorough soak, and cleanse well with a nail brush. If he has grease or other stains, suggest an exfoliating sugar scrub. Clip and file fingernails and toenails straight across to prevent ingrown toenails, and clean up any ragged cuticles. Since he will likely be forgoing polish, spend extra time on the hand and/or foot massage, explaining to him the benefits of keeping skin moisturized.

> CALLUSES: Calluses are usually caused by shoes that are too tight, or occur as a result of excessive pressure on the heels or balls of the feet. Runners and other athletes and people who stand for long periods of time are often prone to calluses. Because men in general ignore the care of their feet more than women do, male clients may have thicker than usual calluses. In some case, their feet have been so neglected that their calluses might even be cracked and split. If the cracking or splitting is severe (any sign of infection or bleeding) refer your client to a doctor before proceeding. Otherwise, apply callus remover if necessary, and use a foot file to gently lessen the callus.

> FOOT FUNGUS: Many men suffer from foot and/or nail fungus (onychomycosis) as a result of tight shoes, wearing sweaty athletic shoes, or exposure from public showers or locker rooms. If you suspect your client has fungus (toenail separating from the nail bed, discolored, and sometimes brittle or scaly), direct him to see a doctor before you offer services, as fungus can be contagious. There are different types of fungus, so it’s important to have it diagnosed so it can be treated correctly with topical and/ or oral medication. Tami Guerrero, owner of Coastal Pedicures in Ventura, Calif., has seen more than a few male clients with fungus. Mostly, these are men who wear work boots all day. “Men generally sweat more, and when they have their feet in boots all day, the moisture makes a perfect breeding ground for fungus to grow,” says Guerrero. “One thing I suggest to them, especially if the fungus is severe, is to change their socks twice a day. It may be inconvenient, but in the end it’s worth it because the fungus will clear much faster.”

THE MALE CLIENT’S RX

A man may feel intimidated and/or embarrassed when visiting a nail salon. He may feel he’s in a female-only environment or fear that one of his buddies might see him there partaking of “girly” pampering. Here are some ideas to help make your male guest feel at ease, enjoy the service, and maybe become a regular client.

Privacy: Consider using a screen or curtain, or creating some other private area when performing a manicure or pedicure so your male client will feel less self-conscious and be able to relax.

Refreshments: Off er your male client a beverage such as juice, soda, or even beer or wine to help put him at ease.

Amenities: Have magazines available such as Sports Illustrated or automotive titles. A television within view — and the remote within his reach — is perfect for watching his favorite game or show.

The Matted Man

Products: Use products with more masculine or gender-neutral scents, e.g., a few drops of essential oils in the foot bath. Bonus: Patchouli helps to ease athlete’s foot; cypress helps to ease sweaty, oily skin; ginger helps with muscle soreness, arthritis, and poor circulation.

Service: Offer a matte top coat (Nubar, Manglaze, and Evolution- Man all make one specifically for men) or a light buff.

See more in our "Client of the Month" series: Client of the Month: The Diabetic

Keywords:   male clients     pedicures  

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