Marketing & Promotions

Business Card Dos & Don'ts

Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.

So you’re thinking of updating your business card or creating a new one? Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great-looking one that makes a bold statement.

  • Do include the salon’s logo, icon, and image in every way possible.
  • Do include an area code, website, e-mail, and toll-free information. Make the phone number stand out. You can use a larger or different-colored typeface.
  • Don’t use a dark font on a dark color stock of paper. It just doesn’t read well. Use contrasting colors to make important information stand out.
  • Do ask your product manufacturers if they would give you permission to use their images. If you are an educator or master for a company, you may be able to get permission to use their logo or their photos on your business cards.
  • Don’t assume that it has to cost a fortune to make an attractive business card. Sometimes simple is best.
  • Remember that your business card positions your salon and you should have one you will be proud to hand out.
  • Do proof and re-proof carefully. If you find that your cards contain typos, toss them out, take the hit, and reprint new cards.
  • Don’t make the typeface too small or too fancy.
  • Remember, you want the client to be able to read the information on your card.
  • Do use upgraded paper. Sense of touch is important and says a lot about your image.
  • Do go to a professional printer and design firm if your budget allows. Get printing costs for various quantities.
  • You may be surprised that a large quantity costs a few dollars more than the smaller batch.
  • Do use creative techniques to make your card a standout. Make the corners round, use multiple colors, bleed the colors off the edge, etc.
  • Do include information about salon sanitation. A simple statement like “We follow state sanitation guidelines

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(Rockvale, Tenn.) Tammy Taylor Nails The company’s East Coast educator of the year in 1998, Jack has many students who book her next class...
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