If you have fewer than 2,000 subscribers to your salon e-newsletter mailing list, you can send up to 12,000 e-mails per month for free using MailChimp. Using this e-mail marketing service, you can send your subscribers product updates, event invitations, announcements, or editorial content. Users can pick a pre-designed template or use the e-mail designer to create professional-looking newsletters that even look great on mobile devices. MailChimp allows you to create signup forms that match your brand’s look and feel, and embed them on Facebook or WordPress.

For reprint and licensing requests for this article, Click here.