10 Ways to Woo Wedding Business

WHAT A LOVELY COUPLE. Create a wedding-themed mani/pedi to offer to brides. Name it something special, include some festive touches (think champagne to sip or soak in, roses, or chocolate), and write a tempting description.

LET IT BE LOVE AT FIRST SIGHT. During the spring and summer, make sure your wedding services are always front of mind. Create promotional materials to use in your salon (at the front desk, at each manicure and pedicure station) and distribute in your community.

CATER, CATER, CATER. Every bride has her own vision of what her wedding look will be. Indulge her fantasies. If she wants long natural nails focus on developing a regimen to help her grow beautiful nails. If she wants fabulous pink-and-whites, show her how you can customize the look with glitter products, embedded lace, or subtitle nail art (like her betrothed’s initials)

THROW A PARTY. Open your doors to engagement parties, bridal showers, and the like. Make your salon a place where the bride and her guest can bond, open gifts, and beautify their hands and feet.

GIFT WRAP IT. Spa package are popular engagement gift for brides. If your salon offers a variety of service, consider grouping the most popular service together as a bridal gift package. As a special touch, include a small gift for the bride.

DECLARE YOUR COMMITMENT. Take out an in the local newspaper or magazine hyping your wedding services.

HERE COMES THE GROOM. Remind brides that their groom’s nails could also use some care. Focus on reducing callus, cleaning up the cuticles, and shaping the nails.

BE INFORMATIVE. Create a handout giving brides tips on how to care for their feet on the big day. Give them information on how to choose the best shoes, how to treat a blister, reduce swelling in feet, and the like.

SOMETHING NEW. Create a collection of bridal nail art for a bride to wear on her wedding and honeymoon. A cute display idea: pin the tips to a ring bearer’s pillow.

GET INTO A RELATIONSHIP. Network and barter with other business in the wedding industry. Good to know are bridal boutiques, bakeries, photographers, florist, jewelers, makeup artists, and wedding planners.