Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Reach Out in Your Neighborhood
Partner with local businesses. Many salon owners have taken the initiative to approach other businesses with new ways to increase customer traffic for both. One example is to go to the local shoe store and offer the salespeople free or discounted pedicures for recommending your salon to serious runners buying shoes. Another idea is to meet with local bridal stores and offer to cross-promote each other’s services.
Put a flyer up at the local high school offering prom discounts. This is a great way to introduce your salon to a younger clientele that might just stay with you as they get older. It’s a great way to build your reputation as the neighborhood salon.
Reach out to people who have just moved to your area. You can go to the local chamber of commerce and (for a fee) obtain the addresses of people who have recently moved in. Mail them a coupon if you can, because new movers are five times more likely to become regular customers of merchants they like. And 80% of new movers say they are willing to try out new merchants.
There are companies that do this service as well — www.movingtargets.com will show you an average of how many people move into your zip code every month, and for a fee they will provide you with mailing opportunities.
On the next page: Designing a Great Business Card