Profiles

Schoeneman Acquires Didonato

Schoeneman Beauty Supply held its first-ever Nail and Skin Expo especially for the customers it acquired through the purchase of Didonato Beauty Supply.

Pottsville, Pa.-based Schoeneman Beauty Supply held its first-ever Nail and Skin Expo especially for the customers it acquired through the purchase of Didonato Beauty Supply, says Sharon Brown, director of nail services for Schoeneman. Formerly based in Lawrenceville, N.J., Didonato served salon professionals in New Jersey and Philadelphia, and the show was designed to build new partnerships between Schoeneman and Didonato’s former customers, according to Brown.

More than 40 nail and skin care product manufacturers participated in the show, including Creative Nail Design Systems, Backscratchers, OPI, Elegant Glass, Glycolique, and Amber Skin Care Products.

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