Marketing & Promotions

Make Your Presence Known

Milady's book provides good and practical ideas for promoting your salon and creating an appealing image. 

Being in the beauty business, salon owners already know the value of building a positive image for their clients. When launching a public relations campaign, you are doing the same thing for yourself and your salon, explains Jayne Morehouse, author of Milady/SalonOvations’ Public Relations for the Salon. A thorough and practical guide to salon PR, the book will help you hone your salon’s image, plan a PR program, and establish press contacts locally and across the country. Whether you’re targeting print, radio, or television, some basic guidelines apply.

  • Have a story to tell before you contact any editor, writer or producer
  • Read several issues of a publication or view a program before contacting them. Be familiar with what they are looking for, and who their audience is.
  • Make it known that you are always available to provide information and answer questions for an editor without expecting anything in return.
  • Be aware of how far in advance editors are working.
  • Make it easy for editors to contact you. Include complete contact information — name, address, telephone number; and fax number.

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