Pedicures are the fastest-growing salon services today.
Pedicures are the fastest-growing salon services today. Clients are now creating a demand for ‘feel good” services that aid in relaxation and stress reduction. With new equipment, specialized client service, and quality products, you can now develop a specialty treatment pedicure that offers much more than pretty feet. Clients will still receive perfectly polished toenails and soft feet, but they will also benefit from the therapeutic effects from massage, aromatherapy, and exfoliation, as well as reduced water retention from healing products enriched with sea minerals.
By creating a treatment pedicure, you will also be developing a perfect marketing tool for additional specialty services and an outlet for increased retail sales. Once a client experiences a treatment pedicure, she’ll recognize the benefits of massage, hydrotherapy, exfoliation, aromatherapy, and the products that achieve the specific results. Therefore, your client will want to try additional services featuring those benefits and will want to prolong the effects of her pedicure at home. This allows you to expand your business by altering or adding new services that include more spa-related treatments, equipment, and products.
The column will offer suggestions that can easily be incorporated into your existing pedicure to enhance or specialize your service. With a little creative energy, you’ll be on your way to creating a pedicure that brings health and beauty to your client with increased revenues for your business.
Before investing in elaborate equipment and products, consider the type of pedicure you’d like to offer. Next, plan where this service will be performed in your salon. Are you able to create a private pedicure room for a more pampering or spa atmosphere? Or can you utilize existing space within your salon that can be sectioned off with a screen. The room structure and space can have a lot to do with what services you are able to offer.
Following are some very basic equipment ideas that can be used to immediately enhance your pedicure service as well as more elaborate equipment suggestions, including pedicure thrones and hydrotherapy foot baths for a spa-type pedicure.
- Heated booties. These are similar to the hand mitts used in a manicure but they’re used for the feet. The heat, combined with lotions or oils helps to soften feet and aids in the removal of dry, dead skin.
- Hand mitts. These are usually utilized in the manicure, but can enhance the pedicure, too. Simply massage and cream the hands and tuck them into the mitts during the pedicure service. This is an easy addition to your service that makes the client feel she is getting extra-special attention.