Marketing & Promotions

Conjuring up Service Ideas

Every once in while it’s good to come up with a new service that’ll pique your clients’ interest.

“With respect to adding services, we try to keep up-to-date with the newest products and technology,” says Rosemary Weiner owner of the Brass Rose Spa and Salon in Blairstown, N.J. “When we come across a new product, we evaluate it with respect to the cost per service, effectiveness, potential retail market, and synergy with our spa image.”

Whenever Weiner develops a new service, she tries to develop a companion service (i.e. matching manicure and pedicure). “If the name and description appeal to clients for a manicure, they are most likely to add the pedicure to their visit,” she says.

Tara Oolie, co-owner of just Calm Down in New York, says she and co-owner Christine come up with their services, which include The Grape Gatsby Manicure and the milk Maiden Manicure. Together the two like to read up on the benefits of different ingredients and conjure up new services using items derived from nature. “If chocolate and milk are good for your skin, then why not add them together and add hershey’s Kisses in the mix,” says Oolie. of course, coming up with new services can be challenging at times, so they also welcome suggestions from their staff.

Also, don’t forget about your clients. Ask them what they’d like to see and their needs are. That’ll make it easier for you to offer services you know for certain they’ll enjoy and appreciate.

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