Hands-on training emphasizes motivation and marketing as much as product techniques.
There isn’t just one word to describe a Tammy Taylor Seminar. After an educational seminar held in Orlando, Florida, in October 1990, attendees were delighted at all they had learned. Says one nail technician, “I just got out of school and now I’m confident I can be a real professional when I’m working I also love the idea of making more money by retailing items to my clients.” Another attendee says she learned more in the eight-hour seminar than she has in her three-year career as a nail technician.
Eleven educators and nail technicians gathered in Orlando to learn more about the business of nails. Taught by Tammy Taylor and Melodee Lange, the seminar covered personal motivation, salon retailing, positive mental attitude, sculpturing techniques, and business marketing.
To emphasize the importance of selling retail products, program leaders showed attendees the potential profits that can be realized with even small efforts. Taylor encouraged nail technicians to think long-term rather than focusing on the individual sale. As an example, she outlined the possibility of earning an extra $200 a month in profits just by selling two bottles of cuticle oil a day.
The program also covered Taylor’s 12-Step System for reducing application time without sacrificing quality. The Tammy Taylor motto is “Time is money”.
Taylor stresses the need to be able to market oneself, and she incorporates marketing awareness exercises into the training program. To get accustomed to speaking in front of people, each attendee stands up and introduces herself. It seems like a small thing but, says Lange, it works.
Motivational techniques are what Tayloris known for. She encourages technicians to ignore the competition that comes from other salons and to compete with themselves instead. She encourages others to excel, saying Strive always to make yourself better. Improve your own attitude, and when you feel like you’ve got it bad, remember that plenty of people have it worse.
Lange explains that a Tammy Taylor education certificate shows a technician’s client that she is committed to continuing her education and improving herself.
“When you know everything,” says Lange, “It’s time to get out of the business.”
The school holds classes every week, including four- and eight-hour classes and two-day classes.