Customer Service

Reader to Reader: How Do You Acknowledge a Client’s Birthday?

Readers suggestions range from simple birthday cards to special offers on their services. 

We send birthday cards to each client. My nail techs rent booth space so they each handle it differently. Some give a discount, some give bottles of polish, and some just send a card. The clients really enjoy receiving the cards and knowing that we think about them.

Mary Metscaviz

Awesome Nails

Gray slake, Ill.

I recognize my client’s birthdays with a “Happy Birthday” postcard that entitles them to 10% off their next service or purchase. It makes them feel very special and appreciated.


Nails by Patti

Andover, Mass.

I give them a $5 gift certificate, free French polish, or an airbrush card for a special occasion.

Arlene Worrier

Dumont, N.J.

If a client is coming in on, or just before, his or her birthday, I give them a card and a discount off their service. I mail a card if then birthday is a week or so later and give them a discount off then next service. I do have some clients who are very dear friends and I will buy them a present.

Delia M. Accardo

The Nail Palace

Clovis, Calif.

I go to the local florist and make arrangements to send a small bouquet to each of my clients on their birthday. I send it a day or two before their birthday for two reasons: To let them know I’m thinking of them and to remind their family, so they don’t forget. When they call to say thank you, many times they have had a bad day or week and the flowers help cheer them up. That alone is worth it to me.

Dannell Tapley

The Salon

Pendleton, Ore

I keep documentation of birthdays on client cards and when a client comes in around her birthday, I give her a complimentary service; paraffin dip, an airbrush French manicure, or design of her choice.

Jodi Gildom

Kim’s Cut ‘n Curl

Conneaut, Ohio

I always try to make it a special occasion for my clients who come in all year I send them a birthday card with a note for a free fill or full set, including nail art. They love it.


Bet-hel Salon de Belleza y Unas


Utuado, Puerto Rico

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