A leader in retail nail products, Sally Hansen has launched a new line of nail care products for the professional market. The Sally Hansen Professional line includes 27 products, including tips, wraps, acrylics, nail treatments, and more.
“The name Sally Hansen Professional was selected to position the product line separately from the extensive range of mass-marketed Sally Hansen Treatment products,” says Bill McMenemy, group VP of marketing. McMenemy says that the Sally Hansen Professional line reflects the company’s commitment to natural nail care.
“From the selection of products for all application needs to our quality guarantee, our new line was developed to meet the most demanding professional standards. We have spent years analyzing the industry and market, including focus group market research with professional nail technicians, to be certain that Sally Hansen Professional products would satisfy every need,” McMenemy says.
Del Laboratories, the parent company of Sally Hansen, backed the line with extensive research and development, dermatological testing, says McMenemy. The Sally line will be widely available in early spring.
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