While off the clock, OPI Co-Founder Suzi Weiss-Fischmann tours New Orleans through her taste buds.
For the New Orleans collection video shoot, OPI roamed up and down Bourbon Street and throughout the French Quarter, capturing scenes that exemplify the mood of the collection. Photo courtesy of OPI
When OPI Co-Founder Suzi Weiss-Fischmann creates a concept for a new color collection, she starts by thumbing through pages of trends books from Milan and Paris for inspiration. Through these pages Weiss-Fischmann finds what color patterns seem to be seeping their way into accessories, furniture, and cosmetics, and can gauge what consumers will be looking for. When the collection is based on a geographic location, the process also involves an in-depth look at what defines each destination — from its cuisine to its history.
For the 2016 Spring/Summer collection, OPI chose a city rich in culture: New Orleans. OPI has based its collections on states and even countries, but Weiss-Fischmann says, “We found more than enough inspiration in the 350 square miles that make up New Orleans.”
The 12 hues in the collection range from a creamy green to a warm pewter shade. “I was inspired by the food, music, and architecture of New Orleans, and wanted to translate key elements of the city — from the moss on buildings to the iron balconies to spices used in everyday cooking — into nail lacquer shades,” Weiss-Fischmann says.
For the New Orleans Collection video shoot, OPI roamed up and down Bourbon Street and throughout the French Quarter, capturing scenes that exemplify the mood of the collection. It wasn’t Weiss-Fischmann’s first time in NOLA, but she admits it was her first time really “soaking up the culture.”
Beignets from the acclaimed Café Du Monde. Photo via Wiki images
Weiss-Fischmann sums up her experience in two words: walking and eating. “While in New Orleans, I spent hours exploring the city on foot. While walking, I stopped several times to note the beautiful buildings and listen to jazz music in local bars and cafes,” she says. Despite being in the city for work, she embraced wandering around as though a tourist and made sure to eat at all the iconic places. “I ate from sunup to sundown, starting with coffee and beignets at Café Du Monde for breakfast and ending at K-Paul’s Louisiana Kitchen for blackened fish with Cajun spices — a New Orleans staple,” she says.
Weiss-Fischmann notes the importance of food in OPI’s heritage. The nail lacquer company has created more than 50 shades with food-inspired names.
Learn more about the collection at OPI.com.