Profiles

On the Road: SaVerne

SaVerne Smith’s nail salon is located alongside several other independent beauty businesses in a revitalized area of Los Angeles.

Smith’s salon shares a building with other beauty businesses that refer clients to one another and throw events together.
<p>Smith’s salon shares a building with other beauty businesses that refer clients to one another and throw events together.</p>

Smith made sure that her salon was serene, but not girly, to appeal to male clientele.
<p>Smith made sure that her salon was serene, but not girly, to appeal to male clientele.</p>

Customer service doesn’t stop once clients leave the salon. If a client has an issue, she can expect a follow-up call at home.
<p>Customer service doesn’t stop once clients leave the salon. If a client has an issue, she can expect a follow-up call at home.</p>

Smith’s retail area offers cute but affordable flip-flops, purses, and jewelry, along with a few inspirational signs. 
<p>Smith’s retail area offers cute but affordable flip-flops, purses, and jewelry, along with a few inspirational signs. </p>

Smith’s certificates from Gehwol and the North American School of Podology are displayed prominently to highlight her credentials.
<p>Smith’s certificates from Gehwol and the North American School of Podology are displayed prominently to highlight her credentials.</p>

Smith shares her space with nail tech Kendra Williams and Taanasa Ingram, owner of Taanasa’s Pamper Parlour, an essential oil bar featuring her Pamper U! line.
<p>Smith shares her space with nail tech Kendra Williams and Taanasa Ingram, owner of Taanasa’s Pamper Parlour, an essential oil bar featuring her Pamper U! line.</p>

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