Acrylic Nails

Let Your True Colors Come Shining Through

Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.

Using MySpace is one way Elizondo has shared her work. She is constantly posting new additions. Pham says he has adorned anything acrylic will bond to with 3-D art throughout the salon.

Other tips to keep in mind:

  • Grouping design types together or placing them in categories will help clients narrow down choices without overwhelming them.
  • Be sure to clearly label pricing schemes with each group, so clients will know from the start what you intend to charge.
  • Set up seasonal displays. Every month has an opportunity for a new theme.

G Elizondo, D'Hair to be Different Salon, Las Vegas
<p>G Elizondo, D'Hair to be Different Salon, Las Vegas</p>

PRICE IT RIGHT 

Sproat prices her work according to her investment of time. “It costs slightly more for product and definitely more for time and technique. A good rule of thumb is $1 per minute,” she says. Since most nail artists can sculpt pink-and-white nails in under an hour, it ends up being a good deal, but she also has a design board with the most popular designs clearly labeled with the prices so there are no surprises.

One-color designs are treated just like a white backfill for Elizondo, so she charges her usual $35 backfill price. And she adds a $10 fee for impressions, mylars, embedded items or multi-colors. Another idea is to charge by color. Baune charges a $10 one-time blending fee for custom-blended colors and a $5 fee per each use.

Pham says it’s important to practice the design and “to make sure the artist in you doesn’t take over and you end up with a design that takes too long and is not profitable.”

Karen Hix, Expressions Salon, Quartz Hill, Calif.
<p>Karen Hix, Expressions Salon, Quartz Hill, Calif.</p>

Is there any price resistance? These technicians said that their clients don’t question the charges. New clients are automatically consulted as part of the appointment-setting process. If they are unsure or unable to decide about extra services when booking the appointment, Baune uses the first appointment as consultation time to introduce her offerings for the next appointment, which she pre-books.

As long as everything is explained clearly, it’s up to the client to decide what she wants to spend, not the tech!

TIME TO CREATE  

How do you plan your appointment time when you don’t know what design you’ll be doing? These accomplished nail artists all said that exchanging the usual pink, clear, or white acrylic colors with some other color makes no difference in time. This is an easy way to introduce your clients to colored acrylics.

Michelle Sproat, Inspirations Salon and Nail Bar, Kingsville, Ontario, Canada
<p>Michelle Sproat, Inspirations Salon and Nail Bar, Kingsville, Ontario, Canada</p>

Baune states, “Fills can be done just like a regular backfill if it’s a ‘French’ colored tip. Sometimes I just add another color to the design (glitter is great for this) or I add a design element such as flowers or embellishments so the nail can be grown out. It’s great to see the design as it changes.”

Hix allows 1.5 hours for each appointment. “Since I specialize in acrylic designs my clients normally get a color change every appointment,” she says. “It’s like getting new accessories every two to three weeks.”

Pham also consults with clients about their next visit so he can pre-book them with enough time. “This not only gives the client motivation to return for her next appointment, but she will set aside enough money for the new design.”

Open your mind to trying colored acrylics in a small way. Baune sums it up best: “Don’t limit yourself by saying ‘my clients won’t wear this.’ Just do it! Give it a try on yourself and see what the response is.”

-- Karen Hodges is the owner of Morning Glory Nails & Skin Therapy in Key West, Fla.

Click here to see Digits, Digitized (NAILS Magazine, March, 2008) a related article about using a digital frame for showcasing your nails portfolio.

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Keywords:   adding new services     colored acrylics     enhancements     expanding your services     keeping your business competitive     learning new techniques     marketing/promotions     promoting your services     service pricing     time management  

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