Marketing & Promotions

Spa Spin: How To Amp Up Your Menu

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

OOOOOOOOOH, CHILD

We read this menu and thought, “We couldn’t have done it better.” The Honey Child Chicago Salon menu has moxie, a unique voice, quickly conveys the spirit of the salon, and makes us want to have one of everything on the menu. If you find a menu you like, figure out what makes it tick. Why is it connecting with you? Learn from its success and adopt its strong suits when writing your menu.

MENU MAKEOVER

To give you an idea of what can be done to spice up your menu, we took some actual services from existing menus and reworked them.

Original:  Spa Pedicure                      $30    

Nail shaping, cuticle care, exfoliation, callus smoothing, moisture pack, heated booties or cooling masque, massage, lotion, traditional polish

New:  Speechless Pedicure                $30 

Feet are treated to our most decadent pedicure.  Soaked in warm milk and dribbled with rose water, feet are then given a complete rejuvenation.  Tired feet are massaged with sea salt, dusted with aromatic spices and invigorated with a crisp, fresh cucumber mask.  Feet emerge glowing, rested, restored.

Original:  Basic Manicure                   $15

Nail shaping, cuticle care, lotion, traditional polish.

New:  House Red                                $15

When you’d like something nice but not extravagant, you order the House Red.  Sweet, but not sinful, the House Red starts with a nail trimming and shaping.  Fingers are soaked and cuticles softened in an effervescent bath.  Cuticles are tended to and an exfoliating scrub makes hands feel like butter.  Finally, a warm lotion massage relieves stress and polish makes you feel pretty. 

Original:  Specialty Pedicure              $22

Relaxing Pedicure with massage and polish

Men’s Pedicure includes extra exfoliation & foot massage

New:  Breakfast in Bed Pedicure       $22

mmm.  Warm cinnamon oatmeal just like mom used to make—all over your feet.  Don’t knock it until you’ve tried it.  This all-natural pedicure uses only fresh, organic ingredients to cleanse and rejuvenate feet as nature intended.  Crushed apples are mixed with oatmeal for a zingy scrub.  A cinnamon, oatmeal, and heavy cream mask warms the feet, moisturizes the skin, and soothes the muscles.  Feeling all warm and fuzzy, you’ll enjoy a 15-minute foot and leg massage that sends you off into dreamland before we revive you with a hot cup of cinnamon tea.  It’s like getting a whole new start to your day, but better.

 

 

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Keywords:   all-natural     keeping your business competitive     promoting your services     vegan services  

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