Business Management

Boosting Morale In A Sagging Economy

The news is reporting layoffs, bailouts, and an unstable world market.  Clients are murmuring about tight budgets and personal cutbacks.  With the air heavy with dread, nail techs should focus on their psyche and their systems.


7.  “My clients have told me they are going to cut back, but they’ve assured me it’s not with their nails. To show my appreciation, I’ve added ‘perks’ — like extra nail art or massage — as time allows. I also stay flexible. If some clients drift away, I look for services that will attract others. Finally, I do not let television news frighten me. Many sources are more conservative about the horrors of our financial prospects.”

 — Wendy Causey, Vivify Hair and Nails Studio, Torrance, Calif.


8. “When my clients come in, I use voice inflection to lift the mood right away. We exchange recipes and talk about things that woman do and what makes them feel good. The whole salon ends up chiming in on our conversations. It makes women feel good when they share ideas with others. The economy is bad for all of us, but that doesn’t mean it will be a downer in every conversation. Not in my salon.”

— Tammy Warner, Nails Unlimited, Buffalo, N.Y.


9. “I express to every client who sits in front of me that I totally appreciate them coming in for services. Also, I know that being confident and having faith that things will turn around is key to this business.”

— G Elizondo, D’Hair to Be Different, Las Vegas


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