Salon Design

What's In a Name?

A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.



Sugarcoat, Christie Shepard & Colette Lievano Atlanta, Ga.

Christie: I had originally picked the name ‘Pinkie,’ but it was already being used by a salon in San Francisco. So one day I was flipping through some magazines and I saw a caption in Vogue that said ‘Sugarcoat it,’ and I liked the way it sounded. It was kind of a play on words.

I had also read an article where Sara Blakely, the founder of Spanx, said she chose her company’s name because it had the ‘K’ sound, which many popular brands today have (Coke, Kodak, Nike, Nikon, Campbell’s, etc.).

So Sugarcoat had the ‘K’ sound and it also had a nice meaning. To sugarcoat something means to gloss over or polish and make something seem more appealing, which is perfect for a nail and beauty bar. That‘s how Sugarcoat was born. 


The Purple Pinkie, Rhonda Kibuk Ford City, Pa.

The idea came to me while I was in beauty school and our final assignment was to come up with a salon name and invent a spa menu. I came up with The Purple Pinkie because it’s my favorite color but my least favorite nail — I hate the pinkie nail. People usually get a big chuckle out of that. But I held onto this idea for three years before I could open my own salon, and now the name is working out great. It is really unusual and everyone remembers it. 


Zoe Nail Salon and Spa, Wanda Belk-Picquet Charlotte, N.C.

Really it started with me sitting in a Bible study class. The pastor was doing a series of teachings about Zoe, which means life, and I wrote about the class in my journal. This was back in 1998, five years before I opened my salon.

So in 2003, when I was getting ready to open my salon, I picked up my journal from Bible studies and I happened to open up to the name Zoe, and I said, ‘This will be the name of the salon.’ To me, when I have those moments, I just go with them. The name has a very deep meaning for me.


Peponi Nail and Skin Care Lounge, Scean Ellis Venice, Calif.

Originally our salon was named The Sanctuary, because I wanted it to be a lounge where people could feel like they were at home in the salon; because for me, the home is my sanctuary. So we registered it as The Sanctuary. We soon found out there were quite a few other salons in the area with the same name.

We still wanted the name to have the same meaning, so we checked some diff erent languages, like Italian, French, and Spanish, and we found Peponi, which is Swahili for heaven or sanctuary. It seemed perfect. 


Blooming Nails, Tina Ciesla Hoover, Ala.

Believe it or not, the name Blooming Nails was a salon name featured in NAILS magazine years ago. Back then, it was a pun on the department store Bloomingdale’s and it stuck in the back of my mind.

I sold my previous salon (Glitz and Glamour) and bought some property to start a new salon. The new property was an older house with a big front yard, which we remodeled and landscaped. The name Blooming Nails fit perfectly because the yard has lots of blooming flowers. The landscaping has suff ered a bit this year due to our extreme drought, but the name still works for us.

Keywords:   business tools     opening a new salon     professional image  

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