Salon Design

Make a [First] Impression

We’ve all heard it at least once before: A first impression makes a lasting one. An inviting storefront tells clients that you realize your image is important to them. But, more importantly, a sharp-looking salon gives you credibility when you tell then how important appearance is to their image. “Remember, you never get a second change to make a first impression, so make your salon or spa inviting from the outside in,” recommends Tony Cuccio, Star Nail International and Cuccio Naturalé president (Valencia, Calif.). Follow these 10 tips from Cuccio, who suggests these pointers on making your salon front eye-catching.

  • Hang elegant window draperies that coordinate with the inside décor.
  • Catch the attention of passersby with your salon or spa’s sign. Be sure lettering is large enough to read from a far distance. And use eye-catching graphics and/or bright colors.
  • Keep your window clean of clutter and remove any random decals that don’t fit the look you’re aspiring for. Minimalism is key when placing signs and writing on the window. Be sure to coordinate the lettering with your overall look.
  • Use lighting to attract attention to your spa, whether it is spotlight or a strand of holiday lights.
  • Display your retail products or boutique items on a beautiful shelving unit to help draw in customers.
  • Create an inviting atmosphere by showing a total top or standing waterfall.
  • Create a collage of spa images on an entire wall that can be seen through a window. You can use a variety of pictures, from manufacturer posters to beautiful greeting cards.
  • Invoke a feeling of nature with real or luxurious silk plants and flowers.
  • Neatly display your brochures and gift certificate to encourage window shoppers to come in and pick up information.
  • Keep your windows clean by washing regularly and painting the framework and/or windowsill when necessary.

 

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