Building Your Business

How to Market Your Services When You're First Starting Out

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

BUSINESS CARDS

> Figure out how you want your card to look. Do you want it to work as a mini-brochure or be minimalistic in its message? Take your target clientele into account and cater to them.
> Focus on what you do best. If you have a specialty be sure to list it on your card. If there isn’t one particular service that makes your offerings different from others, you can emphasize things like “expertise,” “personal service,” or “full service.” Or you may want to emphasize your commitment to sanitation.
> Include vital information. All business cards should include your name, salon name, complete address with zip code, phone number (with area code!), website, and e-mail address.
> Don’t list every service you offer. If you do, your card will become crowded and hard to read. Leave space around information so it stands out and organize it neatly so it’s easy to understand.
> Use the back of your card as an appointment reminder. It’s also a good spot to mention your cancellation policy. Consider including a mini-map if your location is hard to find.
> Get your cards professionally designed and printed. Two good printing options are Vistaprint.com and Gotprint.com, both of which have budget-friendly prices.

Next page: A Few Good Referrals

Keywords:   business cards     career handbook     marketing/promotions     newbie     web marketing  



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