Building Your Business

How to Market Your Services When You're First Starting Out

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

A Few Good Referrals

> Client referrals: There’s no greater feeling than new clients coming to you because a current client referred them. Return the favor by developing a client referral program. It can be as detailed as setting up a punch-card system or as simple as telling clients about it. If a client refers a certain amount of new clients to you, give her a discount off her next service.
> Physician referrals: Nail techs should never diagnose a nail problem on a client. If you notice a problem bring it up and stress the importance of medical care. Your clients are more apt to follow your advice if you recommend a local physician who specializes in nail care. Ask friends, family, and clients for doctor recommendations, then set up interviews with them.
> Business referrals: Establish relationships with local businesses, especially if you have something in common with them. For example, if you tend to cater to young, city girls, establish a referral system with a boutique they frequent. Place business cards in their boutique and return the favor by placing their cards in your salon.

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A term for artificial nails preferred (over “artificial nails”) by many nail professionals; can refer to acrylics, gels, wraps, or tips.
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