Marketing & Promotions

Indulge Them Inside and Out

At Fruits of the Spirit in Scottsdale, Ariz., one can’t help but notice the sweet smell of success. But is it emanating from their custom aromatherapy bar or from the adjoining pizza place? Designed as a center for self-kindness, Fruits of the Spirit is comprised of a day spa, boutique, and wellness center housed together with a restaurant — Sidney’s Pizza Cafe. “Why not a restaurant combined with a wellness center?” asks John Goodman, owner of Minneapolis-based Sidney’s Pizza Cafes and a prime force behind the “under-one roof” concept. “It’s a natural when you think about it,” says Goodman.

“Be good to your insides by dining on cuisine made from all-natural ingredients, and be kind to your body and soul by rejuvenating with all-natural bath and body products and spa services.” Fruits of the Spirit’s 1,200-square-foot retail area features a signature line of skin and bath products that can be custom-scented from 30 flavors or left fragrance-free. Spa services include natural nail manicures, pedicures, waxing, chair massage, and a visual relaxation therapy room. After a year in business, this marriage of sensory delights seems to be working, reports Karetta Barrett, spa manager and esthetician. “People waiting for a table in the restaurant naturally check out the store and tour the spa. We get a lot of people who wouldn’t come ordinarily.”


Keywords:   business building  

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