Nail Trends

Sell Your Clients on Miracle Cures

Nail makeovers represent some of the most powerful and exciting work we do in the salon. They’re faster than a facelift and just as uplifting to the spirit. With the right tools, the technician can solve virtually any natural nail condition. It’s the knock-your-socks off visual impact of nail makeovers that is behind Creative Nail Design’s recent Radical Makeover ad campaign, and just like Creative, you can use before-and-after photos to drive home the transformational power of nail enhancements to your clients.

“We’re very proud of the miraculous changes our products can accomplish in the hands of a skilled nail technician. What better advertisement could there possibly be for a nail technician’s services?” asks company president Jan Arnold. “If I were a working nail technician,” continues Arnold, “I would keep a collection of before-and-after photos of all problem clients’ hands. I’d use before-and-after photos for postcards to clients and have enlarged prints framed and displayed in the salon.” When nail biters, women with ski-jump nails with yellowed or hooked nails, and women with mature hands see the changes a nail technician’s magic can make, they’ll be eager to try your services.

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Hannah Lee has been an editor on NAILS Magazine since 1999, and executive editor since 2005. She oversees the entire editorial production of the...
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