Fashion

Trend Watch: "Kawaii"

Japanese for “cute” and “adorable,” it’s an art and fashion style that frequently features cartoonish characters, flourishes like bows and hearts, and the color pink.

Japanese for “cute” and “adorable,” it’s an art and fashion style that frequently features cartoonish characters, flourishes like bows and hearts, and the color pink.

Nails by (left to right): Megumi “Meg” Sawase, Gemist Nail Salon, Torrance, Calif.; Amanda Lenher, Posare Salon, Las Vegas; Amanda Stephenson-Bush, Itz a Gurl Thang Nail Shop & More, Lander, Wy.

Visit NAILStv to watch Nail Labo educator Max Estrada create a “kawaii” nail featuring Hello Kitty: nailsmag.com/video/hellokitty.

Keywords:   embellished nail art     Japanese nail industry     kawaii nail art  

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