Add-On Services

Homing in on Hair Removal

Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.


Todd Patrick & Co. Salon, Ormond Beach, Fla.
Hair removal services offered: waxing

Licensed to do nails and skin care, Chynna Stephens recommends a brow wax to most of her clients during their nail service visits. “Even if they don’t take advantage of the offer the first time, they learn it is a service I am willing and able to provide — and they will at some point make that appointment.” Offering waxing has also helped Stephens educate her clients on her other esthetics offerings, which has helped this newbie build a solid clientele. Waxing services offered include Brazilians, legs, underarms, facial waxing, and even toe and knuckle waxing. The salon’s waxing space does triple duty as it also functions as the massage and skin services room. The room is separated with a door from the nail area and boasts its own bathroom. “We want our clients to really feel like we have a space devoted to their skin and massage services, so they know we are committed to offering the best to them,” Stephens says.

Photography by Bella Bloom Fotos
<p>Photography by Bella Bloom Fotos</p>

Get Nailed, Wabash, Ind.
Hair removal services offered: waxing

As a nail tech for the past 20 years and a salon owner, Aimee Emrick says waxing is one of her most marketable service add-ons. Though summer is in general a busier time in the salon altogether (with waxing services following that rhythm), she offers hair removal year-round and during slower times, she promotes waxing as she does any other slow services, with advertising, specials, and referral programs.

The salon has three cosmetologists, working as full-time nail techs who wax eyebrows, upper lips, chins, arms, hands, and feet, plus three nail techs who wax hands and feet only. In addition, Get Nailed has a certified derm technician (permanent cosmetics) who waxes eyebrows only, and an esthetician is joining the team this summer who will do full body waxing. “I’m still working with the newer manicurists to train them to wax. It’s allowed with their license, but rarely taught in school. I encourage every one of our newly licensed manicurists to add it to her service menu,” Emrick says.

European Skincare Institute, Fort Worth, Texas
Hair removal services offered: laser hair removal, waxing

“Referring clients to laser treatments from doing manicures and pedicures actually hasn’t been hard. I have had some laser services myself, and when clients hear it from me they feel a trust to add the services on, or at least to get a consultation,” says Andie Garcia, a nail tech who works in a salon that includes four women who are licensed medical laser trained and estheticians who offer waxing. “We want our clients to come back because they see that we care and listen,” Garcia says. “Overall I have faith in our staff, and we trust each other. We recommend other staff members all the time for other services. I have acquired shared clients that I wouldn’t have had before because of the trust we have for each other at European Skincare Institute.” The salon also has a nurse practitioner working two days a week by appointment only to do the salon’s medi-spa treatments such as injectables.

Eyebrows for America, Arlington Heights, Ill.
Hair removal services offered:
threading

Threading is a great add-on service, according to expert Purvi Shah. It doesn’t require a lot of room. All you need is a good reclining chair, which could be an existing styling or facial chair. It also doesn’t require a lot of product, just the special thread and (optionally) pre- and post-creams. (Shah cleanses the skin with makeup remover and/or applies threading powder to absorb any oils from the client’s skin prior to threading. Afterward, she applies cooling gel or astringent lotion depending on skin type.) “You do need a lot of practice and proper technique to offer threading,” Shah says. Shah can help you with some of that training. She offers threading classes across the U.S. (E-mail eyebrowmakeover[at]yahoo.com or call (847) 208-6407.)

Spa W, Irving, Texas
Hair removal services offered: waxing, sugaring, threading, tweezing

Social media has been a great place to market Spa W’s hair removal options, including Facebook, Twitter, and personal text messages to clients. Owner Dalia Wagley finds that the salon’s hair removal clients do a better job making and keeping their appointments versus the salon’s nail-only clients. “Nail service clients seem to walk in more often. I think it’s because hair removal is a more private treatment, so clients feel more likely to make an appointment and keep it,” Wagley says. Clients who opt for Brazilians, or hair removal from their legs, back, chest, and brows especially tend to book in advance, though the salon does accept walk-ins, schedule permitting.

Simply You Wellness Spa, Massena, New York
Hair removal services offered: waxing, laser hair removal, electrolysis

Simply You Wellness Spa proves you can successfully offer a variety of hair removal services in a small town. “We have a full-service day spa that offers all the amenities of a spa in a large urban area,” says owner Shelly Chilton. Those offerings include nails (gel-polish and a variety of pedicures), a full hair menu, skin tightening, facials, diamond tip microdermabrasion, massage, herbal body wraps, body scrubs, a detoxification system, eyelash perms, eyelash extensions, hair cut/color/highlighting, teeth whitening, tanning, and spray tanning. Chilton finds that laser hair removal is effective on all skin types including tanned skin, and that it’s most effective with treating darker hair. Electrolysis is effective for all skin and hair types, though the hair must be long enough to grab with tweezers. And waxing is available for those clients who want a less expensive option.

Lux Spa, Toronto
Hair removal services offered: waxing, laser hair removal, electrolysis

Waxing accounts for more of the salon’s hair removal business than does threading, but Lux Spa offers both to give clients more options to pick the service best for them (and for each body part). “Adding hair removal to our menu of services just seemed logical. Clients come in for manicures, pedicures, a set of nails, or a fill, and then they think about their legs, their underarms, their bikini lines, their brows, their upper lips and realize that they’re not finished with the entire grooming process,” says owner Cathy Mancini. All Lux Spa staff members are estheticians and they all perform waxing. There are three who also offer Brazilian waxing, one who offers male Brazilian waxing, and all of them also offer threading. “All Lux Spa team members are dedicated and loyal employees,” Mancini says, not independent contractors.

Next page: Fast Facts about Hair Removal

Keywords:   hair removal     promoting your services     waxing  



Leave a Comment

Name:
Email:
Comment:
Submit

Comments (0)

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today