Nowadays you can sell anything from cosmetics to cookware at small home gatherings — including Jamberry Nails.
Nowadays you can sell anything from cosmetics to cookware at small home gatherings — including Jamberry Nails. Jamberry Nails, a Lindon, Utah-based company that experienced over 2,000% growth from 2011 to 2012 uses direct selling and a network of more than 6,000 independent consultants to get their nail wraps into the hands of consumers through nail parties. Applied with heat and pressure, the vinyl wraps were designed and produced by three sisters who became business partners in 2010. In December 2012 Jamberry sold its one millionth sheet of nail appliqués.
So why go the direct selling route? “The product lends itself so well to social gatherings so the at-home party model was a clear foundation of the brand,” says CEO Adam Hepworth. “With a direct selling business like ours it’s so wonderful to have a product that not only makes women happy but also empowers them as self-starting entrepreneurs. We have consultants in all 50 states and we plan on expanding to international markets in the future.”
And how’s this for a super cool tool? In March, Jamberry launched an online customization tool allowing anyone to create personalized nail wraps by simply uploading their own pattern, graphic design, or photo at www.jamberrynails.com. The customized styles retail for $25 per sheet (good for up to three applications).
Left to right are Jamberry’s founders, sisters Keri Evans, Christy Hepworth, and Lyndsey Ekstrom.