Nail Art

Dedicated to the infinite joys of nail art and design: handpaint, airbrush, colored acrylics and gels.

 

Stroke of Marketing Genius

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Nail art doesn’t have to convey the personality of a client. It can also express the personality of a business. A neighboring business, perhaps? Surrounded by trendy shops in Laguna Beach, Calif., salon owner Jae’tte Burneo found a clever way to introduce herself and her nail salon Cosi Fan Tutte. Burneo collected business cards from nearby stores (hair salons and clothing boutiques, to name a few), then transformed each brand into a unique nail art masterpiece. She put the finished designs in $1.50 frames, attached her salon’s logo to the outside, then presented them to the business proprietors (shown is one she created for Blue Eyed Girl, a hip fashion emporium). “The various store owners got a real kick out of the idea and allowed me to place the adorable displays on their check-out counters where shoppers could see and pick up one of our business cards,” Burneo says. “It’s really been a good marketing scheme.” To try this idea yourself, we recommend choosing businesses with a similar demographic to yours (such as “fashion-forward professionals in their 30s”) to get the biggest return on your time investment.

You Might Also Like:

Conversation Starters: Tech Creates Nail-Themed Purses

Salon Window Displays: 6 Examples

Facebook Comments ()

Leave a Comment

Name:
Email:
Comment:
Submit

Comments (1)

Encyclopedia

John Meyerovich and Joe Galati (shown standing by the company's Echo Pedicure Chair) are two names are well known in the pedicure chair industry....
Learn More

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All

VietSALON

FREE Subscription

VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year subscription.

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today