Marketing & Promotions

Organize Nail Art by Price Point

“It’s a good idea to organize your nail art designs by the cost to the client,” says Tess Walters, owner of Puttin’ on the Nails in Logansport, Ind. 

“It’s a good idea to organize your nail art designs by the cost to the client,” says Tess Walters, owner of Puttin’ on the Nails in Logansport, Ind. She recommends creating a design book in addition to actual samples of nail art to show clients. “If you cut and paste all your designs that are the same price to fit on one page, it really helps the client decide how much more she would like to spend beyond her regular nail appointment,” says Walters. “The first page could read: ‘These designs are $1 per nail.’ The next page: ‘$5 extra per hand.’ On the third page: ‘These designs are $10 per set.’ The next page: ‘$5 per each nail,’ etc.”

Keywords:   product costs  



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