Nail Trends

Consumer Press: Agency Secrets

Ever dream big about doing the nails on the cover of Vogue? Perhaps you want to be the next Naja Rickette or Tom Bachik, dressing up the digits of Hollywood’s finest. If you’re a nail artist who is ambitious enough, anything is possible. Having an agent can help make your dreams a reality that much faster.

AGENCY PROFILES

Some of the leading agencies for manicurists you may want to look into if you’re seeking representation.

Artists by Timothy Priano (www.abtp.com)
Manicurists represented: 9    Locations: New York and Los Angeles    The scoop: Over 50 of the world’s top hairstylists, colorists, makeup artists, wardrobe stylists, prop stylists, manicurists, and photographers are represented by ABTP. Founded by hair and makeup agent Timothy Priano, the firm has cultivated relationships with luminaries such as Laura Mercier, Oscar Blandi, and Francois Nars. Today, artists work with Redken, Herbal Essences, Neutrogena, Aveeno, Victoria’s Secret, Michael Kors, Vanity Fair, Elle, Annie Leibovitz, and David LaChapelle.

Bryan Bantry (www.bryanbantry.com)
Manicurists represented: 3   Location: New York   The scoop: Representing photographers, stylists, and beauty artists who work in fashion, entertainment, publishing, and web. This agency’s clients have worked on InStyle, Elle, Cosmopolitan, Lucky, Teen Vogue, and Marie Claire.

Celestine Agency (www.celestineagency.com)
Manicurists represented: 4    Location: Los Angeles   The scoop: Founder and president Angelika Schubert understands the needs of artists and clients alike after working as a model and fashion designer for years. The agency possesses a roster of the world’s most iconic image makers in fields such as hairstyling, makeup artists, wardrobe styling, prop stylists, set designers, and manicurists. The team of agents at Celestine strives to build long-lasting relationships for artist-client collaborations that are on trend and distinct.

Cloutier Remix (www.cloutierremix.com)
Manicurists represented: 4    Location: Los Angeles    The scoop: “We are a pioneer in representing manicurists. Our main categories are hair, makeup, nails, and wardrobe styling. We do celebrity work, advertising, editorials, commercials, music videos, and partner with all kinds of brands,” says director Madeline Leonard. Leonard has been with the agency for 27 years and still represents artists in addition to directing at the company. Cloutier has provided manicurists for ad campaigns such as L’Oreal, Sally Hansen, Gucci, Yves Saint Laurent, and Emporio Armani.

Nailing Hollywood (www.nailinghollywood.com)
Manicurists represented: 5    Location: Los Angeles    The scoop: “The NH team is niche to on-set nail styling so we work on photo shoots, advertising campaigns, red carpets, etc. Our artists off er products in the marketplace to bring ‘on set’ styling home (HIPP x RGB, NH x NCLA, Sheswai, etc.),” says co-founder Vanessa Gualy.

Vanity Projects (www.vanityprojectsnyc.com)
Manicurists represented: 6    Location: New York    The scoop: Representing leading nail artists specializing in custom manicures and cutting edge creations for celebrity, editorial, fashion, and advertising. Famous names represented by Vanity Projects includes Nail Swag, Raqstar Nails, Britney Tokyo, and Jane Weiner.

The Wall Group (www.thewallgroup.com)
Manicurists represented: 3    Locations: New York and Los Angeles    The scoop: This bicoastal agency represents fashion stylists, hairstylists, makeup artists, and production designers in jobs that range from editorial and advertising to commercial bookings and long-term contractual engagements in the fashion, entertainment, or endorsement arena. Artists benefit from unrivaled professionalism and contacts with both high fashion and celebrity clientele. Recent clients include Chanel, CoverGirl, Dior, H&M, Louis Vuitton, Pantene, Prada, and Revlon.

 

The Celestine Agency gives a clear overview of the various types of talent they represent.
<p>The Celestine Agency gives a clear&nbsp;overview of the various types of talent they&nbsp;represent.</p>

If an agency wants to take you on, a number of different things can take place next. Kandalec, who is represented by Bryan Bantry, admits to not having a signed contract. “If a tech is asked to sign a contract, definitely ask questions and show it to an attorney to be sure you understand if there are any non-compete regulations,” Kandalec advises. Fricke also hasn’t signed a contract. “I kept asking my agent and he would say, ‘If you’re unhappy here, I want you to have the freedom to leave.’ We are coming up on nine years together,” says Fricke. Leonard, however, says there is often a contract but it is mutually agreed upon and adds that 20% commission for the agency is the industry standard. A celebrity nail tech (who asked to remain anonymous) says that although she is in a non-binding contract she is looking to leave her agency after a year due to lack of bookings and cuts the agency takes for things she doesn’t see a return on. This tech says this is all the more reason to seek out a mentor. “Hit up girls for assistants. Let them show you the ropes and how to act. You can use Facebook and Instagram to contact them and many people are receptive,” she says.

Once a contract (binding or not) has been entered into, get the most out of your gigs and work closely with your agent. “It’s unlikely the agent would book something that a tech wouldn’t want to do, but yes, give an agent your wish list. It does take a while to build a career since agents aren’t magicians,” says Leonard. If an agent books you for a job you would rather turn down, Leonard says that you are free to do that too.

 

Julie Kandalec has worked on many mainstream magazines, but her work also appeared on the cover of our January 2010 issue.
<p>Julie Kandalec has worked on&nbsp;many mainstream magazines, but her work also&nbsp;appeared on the cover of our January 2010 issue.</p>

Having an agent is not for everyone. Another nail tech (who asked to remain anonymous) points out, “Agencies don’t make their money off of nails, but with hair and makeup. Nails are less prominent in most shoots.” Her lesson learned: “You can freelance instead. Some girls are a better fit for a salon, events, or a med spa; there are different options.”

But if this article has convinced you that an agency must be a part of your future, definitely check out multiple agencies and ask around. Just as you would check references before hiring a new tech at your salon or ask questions of a contractor before installing new fixtures, you need to do your homework before making such a huge career commitment.

“Although glamorous and exciting, this job does have its diffi culties,” says Fricke. “Every day is a different location for work (sometimes fabulous, sometimes just gross), working physically close with and on different people, being able to do whatever they need when you arrive with no notice, being able to get it done before hair and makeup finish, waiting one to six months for payment (if you get paid), not really ever knowing what/where/when until it’s happening. It works for me, I thrive on inconsistency.”

Even though having an agent might make your day job more interesting, it’s helpful to keep in mind that there are positives and negatives to every career move. Kandalec adds, “Do it because you love it, not for the money. And remember, experience is priceless.”

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Keywords:   celebrity nail techs     consumer press     media coverage     professional image  

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