Nail Trends

A Colorful Campaign

Jeff Pink founded Orly in 1975 with a simple idea: to innovate natural nail care.

Jeff Pink founded Orly in 1975 with a simple idea: to innovate natural nail care. In the last 38 years, Pink and Orly have made a lasting mark on the nail industry with the invention of the French manicure, the patented Gripper Cap, and quality nail treatments, lacquers, and tools. Created to honor Pink’s legacy, Orly’s 2013 advertising campaign tells the story of how it all began. “It all started with Pink” celebrates Pink’s colorful career and the role he has played in shaping the professional nail care industry. Renowned French artist Francoise Nielly was selected for her exuberant use of color to capture Pink’s entrepreneurial spirit. Nielly mixed her own pigments to match Orly’s top-selling nail lacquer shades, creating a portrait that was revealed during Cosmoprof North America in July.

For more information, go to www.nsinails.com.

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