From Blogger to Beauty Professional

It’s hard to ignore the presence of bloggers in the nail industry. They have taken the world of beauty by storm and some blogs are even a part of a daily diet of reading. These women post reviews, paint swatches, and create exquisite art that keeps their followers coming back for more. But I bet you didn’t know that a good number of these nail enthusiasts are actually professionals, and that many of them made the decision to go to nail school after establishing their blogs. Learn how a tiny corner of the Internet encouraged these nail lovers to become licensed nail techs.

Lydia Crowder
<p>Lydia Crowder</p>

Bella Salon, Belgrade, Mont.

Blogging since: 2012

While looking for other blogs to get reviews on products and colors, it occurred to Lydia Crowder that she could do it too. She set out to create her own site and gained popularity after being featured on OPI’s Facebook page. “I saw that a lot of the shares of my work were from nail salons and I started thinking of getting licensed. My husband and friends were so supportive and really encouraged me to go for it.” Crowder describes her site as a mix of swatches and nail art. She tries to do tutorials for each nail art post and strives to keep up on the trends. It’s Crowder’s goal to think outside the box when it comes to nail designs and post at least once a week.

Blog mission: I want to work more on tutorials and simple nail art that anyone can do at home with a salon-quality result.

Favorite nail trend and medium: I love when you have a manicure with a few solid color nails, then one nail accented with glitter, and then a nail or two with some fun nail art. I think multiple accent nails are beautiful and it’s a fun way to show your personality without being too over the top. My favorite medium is gel. It looks very natural, and you can do some amazing layering with it.

What are the benefits to having a license as opposed to just doing nails for fun? When you are licensed you get to work with all sorts of clientele that come to you with a vision you get to turn into reality. I love seeing the transformation for my clients when we go from short bitten nails to nice smooth nail enhancements. The look on your client’s face when she walks out the door with beautiful nails is priceless.

What is the most valuable thing you learned in nail school? Practice, practice, practice — and don’t compare yourself to others. Do the best you can and be proud of your work. You will only get faster and better with the more you do.

How has getting licensed changed your life and your blog? Getting my license has changed my life so much. I look forward to going to work. I have flexible hours and I get to build relationships with my clients. My husband and I were just talking about how my job is my dream job. I get to work when I want, sit at my nail table, and be creative all day. I still get to blog but with a different perspective. I feel I have more to offer my readers from a professional standpoint and give them tips and tricks on how to get the best results. I think more and more bloggers will realize they can make a living doing nails. They can bring their experience and creativity to the professional scene and push those who are more traditional into thinking outside the box. We need more nail bloggers in the field.

Blogroll: Chalkboard Nails, The Nailasaurus, Wacky Laki, and Lucy’s Stash.



Shameka Clarke
<p>Shameka Clarke</p>

Home-based salon, Brooklyn, N.Y.

Blogging since: 2012

After completing a 31-day nail art challenge and posting the results on her knitting blog, Shameka Clarke’s followers wanted to see more. Clarke soon realized her nail polish addiction would need a platform of its own. “I wanted to highlight my geographic location, because I saw so many different types of nail art globally,” says Clarke. After noticing a nail infection on her mom’s hand that resulted from an unsanitary salon visit she told her mom, “I’m going to learn the correct way to do this, and you won’t ever have to go to that salon again.” In addition to nails, Clarke also talks about hair care, makeup, and bargain hunting. She posts one to two times a week.

Blog mission: To give women inspiration to think outside the box and try a color or nail design that is brand new to them. I also hope to inspire them to reach for their dreams and go after their passion in life. 

Favorite nail trend and medium: My favorite nail trend is the ombré nail. I love that you can create it with polish, paint, gel, acrylic, or glitter. The look is very versatile based on the color scheme, and you can use it as a base for hand-painted designs, which adds more depth. My favorite medium is gel and gel-polish.

What are the benefits to having a license as opposed to just doing nails for fun? Having a license allows you to gain firsthand access to new products in the industry as soon as they come to market. The quality of products that you can purchase directly from the distributor is of a higher caliber. Secondly, you have access to new techniques and get first-hand training from professionals who have been in the industry for many years. The individual companies have in-depth training programs that only licensed professionals can take advantage of. That is priceless knowledge.

What is the most valuable thing you learned in nail school? Proper sanitation procedures. I have seen so many salons fall short of the guidelines and procedures that are written in the textbook. Client safety should always come first. 

How has getting licensed changed your life and your blog? I have the opportunity to travel more, make new friends, and make women smile and feel beautiful.

Blogroll: Julep Beauty Buzz, Bio Sculpture Gel’s blog, Craftynail, The Nailasaurus, and Polish and Pearls.


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