marketing/promotions


My Groupon Client Retention Rate is 20%
  • August 26, 2013
  • NAILS Magazine

I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.

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Keywords: marketing/promotions   public relations   retailing   staff training  
Before and After Salon Renovation (with Photos!)
  • July 24, 2013
  • NAILS Magazine

Three weeks open, and things are pretty normal. My clients can't believe the place looks like it does, especially since the last place was pretty colorless. I'm happy and relieved now that I'm out of the

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Keywords: marketing/promotions   salon decor/design  
Entering the Marketing Realm
  • June 11, 2013
  • NAILS Magazine

Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very

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Keywords: marketing/promotions  
Polished Featured on TV!
  • May 23, 2013
  • NAILS Magazine

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision

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Keywords: marketing/promotions   public relations  
4 Tips for Opening a Nail Salon
  • April 10, 2013
  • NAILS Magazine

Reflecting back over the last year, it amazes us how much we have accomplished with a tiny budget. Not once have we regretted opening Polish Salon, and the future is starting to look good because we

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Keywords: marketing/promotions   salon decor/design   staff training  
Marketing Help, Please!
  • February 28, 2013
  • NAILS Magazine

Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let

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Keywords: marketing/promotions   salon services  
The Never-ending To-Do List
  • November 5, 2012
  • NAILS Magazine

We have been in business now for over six months and finishing all of the little details takes time. As I look around the salon I see a ton of things that still need to be

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Keywords: marketing/promotions   salon decor/design  
Bye, Bye Blogger
  • September 26, 2012
  • NAILS Magazine

Can you believe it’s been a year since my first Blueprint post? I can’t. What will I do with all my quasi-funny ramblings about the nail polish biz? {Insert big smile here.}  I started this post,

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Keywords: clients   Makeda   marketing/promotions   salon decor/design  
Proofreading is Fundamental
  • July 31, 2012
  • NAILS Magazine

During the Premiere Orlando show, I received some advice on writing this blog. I was told let it all hang out because chances are someone else will be going though the same situation or could just

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Keywords: marketing/promotions  
Hats Galore
  • July 19, 2012
  • NAILS Magazine

I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little

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Keywords: Makeda   marketing/promotions   public relations   salon services   staff training  
Yelp Advertising is Working
  • July 16, 2012
  • NAILS Magazine

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we

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Keywords: marketing/promotions   salon services  
Advertising in the Internet Age
  • July 5, 2012
  • NAILS Magazine

When did advertising become so expensive? As with any new salon, advertising and marketing are crucial to the success of driving clients in. We all know that but hate to spend the money. It's not a

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Keywords: marketing/promotions  
Meeting Our New Neighbor
  • May 29, 2012
  • NAILS Magazine

The new holistic dog food company who moved in next door a few weeks ago was having an open house so all three of us thought it would be fruitful to be there. So far Saturdays

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Keywords: marketing/promotions  
Salon Name Confusion
  • May 29, 2012
  • NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on May 5. Don't worry;

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Keywords: marketing/promotions   salon decor/design  
Less Than $5,000 Spent and Well On Our Way
  • May 10, 2012
  • NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 4. Don't worry;

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Keywords: marketing/promotions   salon decor/design  
Business Cards, Website Creation, and Customer Cards
  • May 10, 2012
  • NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 11. Don't worry;

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Keywords: marketing/promotions  
Second and First
  • April 26, 2012
  • NAILS Magazine

So you football fans already know the meaning of second and first, but for those who do not keep up with sports: I am making this reference in regard to the second business quarter, the first

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Keywords: marketing/promotions   salon services  
Marketing
  • April 24, 2012
  • NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 2. Don't worry;

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Keywords: marketing/promotions   salon services  
My Growing List
  • April 16, 2012
  • NAILS Magazine

Partner Agreement Liability insuranceBiz LicenseEstablishment licenseOccupancy LicenseSalon Branding WebsiteFacebookE-mailWhat we have to have to open:Security depositRent 3 mani tables3 tech chairs3 client chairs3 pedi chairs3 pedi bowls3 pitchersPedi Platform3 Footstools100 TowelsBusiness cardsCell PhoneLogoSignage Trash cans BrochureWindow

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Keywords: marketing/promotions   public relations   salon decor/design   staff training  
Karyn: Best Way to Get Target Clients is Through Current Clients
  • April 16, 2012
  • NAILS Magazine

Editor's Note: Congratulations to Karyn for successfully making it through her first year as a new salon owner! You can read all of Karyn's posts by clicking on the Karyn tag at the left column of

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Keywords: marketing/promotions   salon services  
Random Marketing
  • April 12, 2012
  • NAILS Magazine

I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us

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Keywords: Makeda   marketing/promotions   public relations   salon decor/design   salon services  
I Finally Cracked
  • March 9, 2012
  • NAILS Magazine

I’m talking tears, sniffles, and yes…snot. The lights were off in our home. Our boys were asleep, and I’m not sure what my guy said, but whatever it was triggered a frantic outburst of panic from

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Keywords: Makeda   marketing/promotions   salon decor/design  
Tip Toe-ing Toward Our Soft Opening
  • February 15, 2012
  • NAILS Magazine

Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I

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Keywords: Makeda   marketing/promotions   public relations   retailing   salon decor/design  
Revamped Referral Progam
  • January 19, 2012
  • NAILS Magazine

How is it possible that this month is already more than half over?! I know I took a week off, but still!My much needed vacation was the perfect way to start my new year. I came

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Keywords: marketing/promotions   public relations   salon services  
Advertising to the Masses
  • November 21, 2011
  • NAILS Magazine

With the launch date getting closer, my advertising wheels are in full motion. The poor little hamster in my head has not had a 10 minute break in months. I have been trying to come up

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Keywords: clients   marketing/promotions   public relations   salon services  
Trying Times
  • November 1, 2011
  • NAILS Magazine

October was very trying for me. Headaches and sleepless nights. The inspector came out to look at the property we chose...and it failed inspection. The owner was not willing to bring it up to code. (Yes,

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Keywords: marketing/promotions   salon decor/design  
Business Plan? Check!
  • October 24, 2011
  • NAILS Magazine

The Business Plan is finally finished! After years of adding too much, crumpling the paper, and starting over, the Posh’aah Nail Spa Business Plan is ready. Yay! {Insert happy dance, here.} But now what?As I’ve pranced

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Keywords: Makeda   marketing/promotions  
Great Referrals, Not-So-Great Retail
  • September 19, 2011
  • NAILS Magazine

It’s hard to believe I’m at the six month mark in my new location, and it has been an incredible start! This summer really exceeded my expectations for growth, especially since we didn’t get much summer

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Keywords: marketing/promotions   retailing  
Year in Review: Marketing/Promotions/Advertising
  • September 6, 2011
  • NAILS Magazine

It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working

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Keywords: marketing/promotions   networking   public relations   salon services  
Countdown to Premiere Birmingham
  • September 1, 2011
  • NAILS Magazine

The countdown starts for the Premiere Birmingham trade show on September 17. Joii and I are going down the Saturday before and plan to attend on Sunday. I am so excited to attend some of the

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Keywords: marketing/promotions   networking   public relations  
Making a Commercial
  • August 8, 2011
  • NAILS Magazine

So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to

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Keywords: marketing/promotions   public relations  
Trying Out Groupon Now
  • July 7, 2011
  • NAILS Magazine

Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more

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Keywords: marketing/promotions   public relations   salon services  
Father's Day Special
  • June 13, 2011
  • NAILS Magazine

Surprisingly, we have a LOT of men who come to us for manicures and pedicures -- they do not seem to mind all the PINK! And our male clientele is growing each week. So we just

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Keywords: clients   marketing/promotions   salon services  
Getting Into the Schools
  • June 10, 2011
  • NAILS Magazine

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Keywords: clients   marketing/promotions  
If It's Not Broken, Don't Try to Fix It
  • June 8, 2011
  • NAILS Magazine

Have you ever come across something and thought it was a great idea? The past week I've been looking at the marketing strategies in other industries that could be revamped for the salon. Why didn't I

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Keywords: marketing/promotions   staff training  
“Princess Melissa” Debuts
  • June 2, 2011
  • NAILS Magazine

Our Spring festival season is upon us and we have been keeping very busy. "Princess Melissa" made her debut at a recent school festival and was well received. Princess Melissa is my oldest son's girlfriend who

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Keywords: clients   marketing/promotions   salon services  
Upgrades: Do-It-Yourself Episode!
  • May 13, 2011
  • NAILS Magazine

I've spent a lot of time making upgrades to the salon. It's funny what a few do-it-yourself projects around the salon can change. I am huge fan of HGTV, and I'm always looking for ideas and

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Keywords: marketing/promotions   networking   salon decor/design  
Successful Retail and Time Management
  • April 20, 2011
  • NAILS Magazine

I've just finished my fourth week in the new studio, and it’s been going better than I ever expected! I've been so busy taking care of clients, learning new software, and handling retail that I haven’t

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Keywords: clients   marketing/promotions   retailing   salon services  
Natural Nail Care, Go For It!
  • March 31, 2011
  • NAILS Magazine

So I've weighed my options and come to a business decision. We are going natural. I've chosen to start only doing natural nail care. What made me come to this decision? A number of things:1. Since

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Keywords: clients   marketing/promotions   networking   salon services  
Think Outside the Box
  • March 30, 2011
  • NAILS Magazine

Owning your own business in today's tough economy has both ups and downs. And with new salons popping up everywhere it's becoming increasingly important for salon owners to think of new ways to generate income and

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Keywords: marketing/promotions   salon services  
New Facebook Page and Other Salon Marketing Strategies
  • March 29, 2011
  • NAILS Magazine

These last few weeks I've focused on getting new promotional materials done for my business and getting my name out into the general public. My website has been fully updated, and I have a new Facebook

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Keywords: clients   marketing/promotions   networking   salon services  
Hiring a Marketing Firm
  • March 16, 2011
  • NAILS Magazine

I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a

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Keywords: clients   marketing/promotions   networking   staff training  
Q & A: Co-Marketing with Other Businesses
  • March 15, 2011
  • NAILS Magazine

I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business

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Keywords: marketing/promotions   networking   Q&A  
Princess Spa Parties a Hit
  • March 3, 2011
  • NAILS Magazine

January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to

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Keywords: clients   marketing/promotions   networking   public relations  
Massive Promotions and Mobile Services Launch
  • February 17, 2011
  • NAILS Magazine

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Keywords: marketing/promotions   salon services  
Consistent Branding Pays Off
  • February 4, 2011
  • NAILS Magazine

It's never been so evident to me how important branding is until now. I've always known it’s good for business, and I've always been consistent with my logo usage with any business I've owned (particularly the

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Keywords: marketing/promotions  
Journal for Success
  • January 18, 2011
  • NAILS Magazine

Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people

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Keywords: clients   marketing/promotions   networking  
Happy Business New Year!
  • January 6, 2011
  • NAILS Magazine

Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event

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Keywords: marketing/promotions   networking  
Christmas Party
  • December 29, 2010
  • NAILS Magazine

We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so

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Keywords: clients   marketing/promotions   retailing   salon services  
Extra, Extra: Read All About It
  • December 20, 2010
  • NAILS Magazine

I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered

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Keywords: marketing/promotions   retailing   staff training  
Networking Campaign
  • December 7, 2010
  • NAILS Magazine

I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided

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Keywords: marketing/promotions   networking  
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