public relations


My Groupon Client Retention Rate is 20%
  • August 26, 2013
  • NAILS Magazine

I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.

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Keywords: marketing/promotions   public relations   retailing   staff training  
Polished Featured on TV!
  • May 23, 2013
  • NAILS Magazine

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision

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Keywords: marketing/promotions   public relations  
Visitors
  • August 21, 2012
  • NAILS Magazine

It’s been nice that everyone knows I opened a salon with Kim and Natalie after all these years -- thanks to this NAILS Magazine blog of course. Juli Miller and Diane Self from INM and Elsbeth

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Keywords: clients   networking   public relations  
Hats Galore
  • July 19, 2012
  • NAILS Magazine

I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little

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Keywords: Makeda   marketing/promotions   public relations   salon services   staff training  
The Reviews Roll In
  • June 28, 2012
  • NAILS Magazine

We’ve been reviewed and well-received by several blogs.We’ve gotten nods of approval from a couple TV stations. Here’s a link to our last segment on 190 North: http://190north.com/video?id=8713592&pidAnd then, there was Yelp. One bad review on

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Keywords: clients   Makeda   public relations   salon decor/design   salon services  
Business Building
  • June 5, 2012
  • NAILS Magazine

Kudos to Nikki! She did a great job on both of our TV segments with WCIU-TV You & Me and 190 North on ABC. (Below is a nail art design Nikki did for the 190 North

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Keywords: clients   Makeda   public relations  
Getting Sick Is Slowing Us Down
  • May 29, 2012
  • NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 22. Don't worry;

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Keywords: public relations   salon decor/design  
Guess What...We’ll be on TV AGAIN!
  • May 14, 2012
  • NAILS Magazine

Our Wedding Segment aired on May 9. It was so much fun, but I must apologize for my lack of tweeting during the taping as promised. Turns out that tweeting and talking aren’t the easiest multi-tasking

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Keywords: Makeda   public relations   salon services  
Floors Finished and More Progress
  • May 10, 2012
  • NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 8. Don't worry;

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Keywords: public relations   salon decor/design  
Ohh Emm Gee, We’ll be on TV!
  • April 30, 2012
  • NAILS Magazine

After a rather unpleasant series of events including freezing cold and rainy weather on Pink Friday {All that Pink Champagne with no one to drink it} and nowhere near as many guests as I forecasted for

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Keywords: Makeda   public relations   salon services  
My Growing List
  • April 16, 2012
  • NAILS Magazine

Partner Agreement Liability insuranceBiz LicenseEstablishment licenseOccupancy LicenseSalon Branding WebsiteFacebookE-mailWhat we have to have to open:Security depositRent 3 mani tables3 tech chairs3 client chairs3 pedi chairs3 pedi bowls3 pitchersPedi Platform3 Footstools100 TowelsBusiness cardsCell PhoneLogoSignage Trash cans BrochureWindow

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Keywords: marketing/promotions   public relations   salon decor/design   staff training  
Random Marketing
  • April 12, 2012
  • NAILS Magazine

I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us

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Keywords: Makeda   marketing/promotions   public relations   salon decor/design   salon services  
Tip Toe-ing Toward Our Soft Opening
  • February 15, 2012
  • NAILS Magazine

Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I

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Keywords: Makeda   marketing/promotions   public relations   retailing   salon decor/design  
Q & A: Soft Opening
  • February 9, 2012
  • NAILS Magazine

How can I do a soft opening for a skin spa? What do I need to do? What gift should I give out? Thanks,ConnieHello Connie,For my soft opening I invited my friends, family, and the surrounding

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Keywords: public relations   Q&A   salon services  
Revamped Referral Progam
  • January 19, 2012
  • NAILS Magazine

How is it possible that this month is already more than half over?! I know I took a week off, but still!My much needed vacation was the perfect way to start my new year. I came

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Keywords: marketing/promotions   public relations   salon services  
Advertising to the Masses
  • November 21, 2011
  • NAILS Magazine

With the launch date getting closer, my advertising wheels are in full motion. The poor little hamster in my head has not had a 10 minute break in months. I have been trying to come up

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Keywords: clients   marketing/promotions   public relations   salon services  
Melodie: 1-Year Anniversary, Overcoming Obstacles
  • September 15, 2011
  • NAILS Magazine

Editor's Note: Congratulations to Melodie for successfully making it through her first year as a new salon owner! You can read all of Melodie's posts by clicking on the Melodie tag at the left column of

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Keywords: public relations   salon decor/design  
Year in Review: Marketing/Promotions/Advertising
  • September 6, 2011
  • NAILS Magazine

It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working

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Keywords: marketing/promotions   networking   public relations   salon services  
Countdown to Premiere Birmingham
  • September 1, 2011
  • NAILS Magazine

The countdown starts for the Premiere Birmingham trade show on September 17. Joii and I are going down the Saturday before and plan to attend on Sunday. I am so excited to attend some of the

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Keywords: marketing/promotions   networking   public relations  
Making a Commercial
  • August 8, 2011
  • NAILS Magazine

So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to

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Keywords: marketing/promotions   public relations  
Trying Out Groupon Now
  • July 7, 2011
  • NAILS Magazine

Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more

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Keywords: marketing/promotions   public relations   salon services  
Got Polish?
  • April 15, 2011
  • NAILS Magazine

My schedule has been so busy. I've had new clients to spoil, and I've been busy pampering the clients I've seen for years. I always feel like I can’t tell them enough how grateful I am

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Keywords: clients   networking   public relations   salon services  
Princess Spa Parties a Hit
  • March 3, 2011
  • NAILS Magazine

January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to

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Keywords: clients   marketing/promotions   networking   public relations  
Newspaper Ads and Other Promotions
  • November 11, 2010
  • NAILS Magazine

We've been tracking our advertising results since we opened — and the results have been rather surprising in a way. Years ago with my first nail salon I tried every form of print advertisement and nothing seemed

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Keywords: clients   public relations   salon services  
Balancing Marketing and Appointments
  • October 19, 2010
  • NAILS Magazine

Our first month open has been a fabulous month, with only a few kinks that we’re working on resolving. First, our roof has a leak. We’ve had some really heavy rains over the past month, and we opened

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Keywords: clients   public relations   salon decor/design  
Marketing & Pricing
  • October 15, 2010
  • NAILS Magazine

Now that the salon is almost ready for its opening, I can put my marketing plan in place. The new school marketing methods are social media marketing. This includes Facebook, Twitter, and the website. Social media

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Keywords: public relations   salon services  
Marketing at the Harvest Festival
  • October 1, 2010
  • NAILS Magazine

We participated in the Clayton Harvest & Music Festival on September 18. What an event that was. Our booth was set up with a demo table, a table displaying the products we use in the salon,

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Keywords: clients   public relations   salon services  
Off to a Busy Start — Before the Doors Even Open
  • September 14, 2010
  • NAILS Magazine

September has been a busy month already. Licenses have been obtained, zoning permits obtained, printed materials ordered and received, retail products ordered, and the decor is coming together. I was scheduled to open by September 1

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Keywords: public relations   salon decor/design  
Q&A: Marketing a New Salon
  • June 25, 2010
  • NAILS Magazine

My salon been open for two weeks now. What can I do to bring in more clients, besides newspaper ads, fliers, banners, and things like that?Le Hi Le, Congratulations on opening your salon! I would go to vistaprint.com and

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Keywords: clients   public relations   Q&A  
New Year, New Accomplishments
  • January 7, 2010
  • NAILS Magazine

The holidays came and went and we are now into the New Year! In December I was able to add a few more things to the studio. My custom cabinet, for above the sink, was installed

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Keywords: clients   public relations   salon decor/design  
All Marketing Is Good Marketing
  • January 4, 2010
  • NAILS Magazine

One thing that affected all of us salon owners at the end of 2009 was the recession. We found less people coming in to be pampered and regulars going one more week between nail fills. Because

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Keywords: clients   public relations   salon services  
Open For Business: All Polished Up!
  • October 28, 2009
  • NAILS Magazine

I can't believe how fast the time is flying by. I was able to open my studio September 29, while it was still under construction. Let me clarify that: I had passed all the inspections, but

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Keywords: clients   public relations   salon decor/design   salon services  
Building My Business
  • September 10, 2009
  • NAILS Magazine

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Keywords: clients   public relations  
Open for Business: Panache Nail Studio
  • August 4, 2009
  • NAILS Magazine

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Keywords: clients   public relations   salon services  
Meet Marie
  • June 5, 2009
  • NAILS Magazine

I’m 38 years old, and I’m excited to be in the very beginning stages of building my own home-based salon. I have permission from my city to have my business, and my floor plans are at

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Keywords: public relations   salon decor/design  
9 Things I've Learned From Opening a Nail Salon
  • May 11, 2009
  • NAILS Magazine

When I first started blogging in December of 2006, I started with the hope that we could learn from each other. Now, nearly two and a half years later, my salon doors are finally open, and,

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Keywords: clients   public relations   salon services   staff training  
Grand Opening Party Photos
  • April 8, 2009
  • NAILS Magazine

I was so proud of all of my techs at our grand opening events in March. The girls all shined. You can see pictures in the Grand Opening Gallery on the lefthand side of the page. The

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Keywords: clients   public relations  
RSVP to Our Grand Opening Party
  • March 13, 2009
  • NAILS Magazine

The salon is having its grand opening party on Thursday (March 19). The event — which will be an open house including free mini-manicures, Murad mini-facials and drinks and food provided by sponsor Hearst Publications  —

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Keywords: public relations  
Sweet Success (Mostly)
  • October 28, 2008
  • NAILS Magazine

Our first few weeks have been amazing. On Friday, we got a huge plug in Daily Candy, and we really blew up after that. We were booked solid Friday, Saturday, and Sunday. Best of all, most

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Keywords: clients   public relations   salon decor/design   salon services  
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  • September 10, 2008
  • NAILS Magazine

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Keywords: public relations   salon decor/design   staff training  
The Home Stretch
  • April 18, 2008
  • NAILS Magazine

We’re in the home stretch to the salon opening. The elevator and water feature on the first floor will be fully installed next week. Almost all of the tile work is completed on the second floor,

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Keywords: public relations   salon decor/design   staff training  
Walk Like an Egyptian
  • June 6, 2007
  • NAILS Magazine

Yes, I understand if you’re laughing out loud right now. Yes, that is me in the photo, and yes, I realize it’s not Halloween (although what a cool costume that would be — believe it or

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Keywords: public relations  
Q & A: Grand Opening
  • May 31, 2007
  • NAILS Magazine

I’ve been manicurist for 15 years, and I want to let you know your podcast was wonderful. I’m interested in knowing if you’ll have a grand opening? I would love to attend or view it as

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Keywords: public relations   Q&A  
Bumpy Ground
  • May 15, 2007
  • NAILS Magazine

The salon has run into a small hiccup in the permitting process. Surprisingly, the city rejected my “soils report;” it’s the document that talks about the site’s grounds and how the ground will support the building.

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Keywords: public relations   salon decor/design  
Leaps and Bounds
  • May 4, 2007
  • NAILS Magazine

On a roller coaster, you know that feeling you get after you've finally made it to the top and your coaster car starts on that first big plunge? That's how I feel when I think about

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Keywords: clients   public relations   salon decor/design  
Live from ISSE
  • February 20, 2007
  • NAILS Magazine

Dan (co-owner), Nadine (salon M.O.M.), and I recorded an audio Podcast while we were at the International Salon & Spa Expo in Long Beach. We expand on what’s been on the blog so far, like how exactly we

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Keywords: public relations   salon decor/design   staff training  
Sundancing It Up
  • January 23, 2007
  • NAILS Magazine

I’m at the Sundance Film Festival this week in Park City, Utah, as part of a little PR mission. OPI sent me here to do complimentary manicures in the gifting lounge. I’m using this opportunity to

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Keywords: public relations   salon decor/design  
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