Proofreading is Fundamental
  • July 31, 2012
  • NAILS Magazine

During the Premiere Orlando show, I received some advice on writing this blog. I was told let it all hang out because chances are someone else will be going though the same situation or could just

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Keywords: marketing/promotions  
One Month Later
  • July 19, 2012
  • NAILS Magazine

It has been one month since the Premiere Orlando show, and I am still buzzing off of the information I received, overheard, and conversations I purposely listened in on. Here is my disclaimer: not all of

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Keywords: networking  
Hats Galore
  • July 19, 2012
  • NAILS Magazine

I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little

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Keywords: Makeda   marketing/promotions   public relations   salon services   staff training  
Pedicure Platform Construction Starts
  • July 16, 2012
  • NAILS Magazine

Pedicure platform construction is under way! We finally got Russ to begin building our pedicure platform and what a project.I had done the plans based on several friends who had built their own. It’s 24” tall,

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Keywords: salon decor/design   salon services  
Yelp Advertising is Working
  • July 16, 2012
  • NAILS Magazine

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we

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Keywords: marketing/promotions   salon services  
Flooring Saga Continues
  • July 16, 2012
  • NAILS Magazine

We still hate our floor! We finally figured out why the tiles and glue underneath are oozing. The water from the sprinklers was up way too high and settling at the edge of the building and then

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Keywords: salon decor/design  
Advertising in the Internet Age
  • July 5, 2012
  • NAILS Magazine

When did advertising become so expensive? As with any new salon, advertising and marketing are crucial to the success of driving clients in. We all know that but hate to spend the money. It's not a

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Keywords: marketing/promotions  
The Reviews Roll In
  • June 28, 2012
  • NAILS Magazine

We’ve been reviewed and well-received by several blogs.We’ve gotten nods of approval from a couple TV stations. Here’s a link to our last segment on 190 North: http://190north.com/video?id=8713592&pidAnd then, there was Yelp. One bad review on

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Keywords: clients   Makeda   public relations   salon decor/design   salon services  
Q & A: Salon Start-Up Help
  • June 20, 2012
  • NAILS Magazine

My husband and I are trying to look for a good location to open a nail salon. But we don't know how to start if we get a location. Do we have to contact with state

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Keywords: Q&A   salon decor/design  
Flooring Problems
  • June 14, 2012
  • NAILS Magazine

Did we mention that we hate our new floor? Not that we don’t appreciate the new floor and ceiling the landlord put in for us, but we hate it. We nixed the carpet idea, but we're rethinking

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Keywords: salon decor/design  
Back from Premiere to a Salon Full of Clients
  • June 14, 2012
  • NAILS Magazine

I attended the Premiere Show in Orlando and had some travel commitments for the rest of the week, so I was out of the salon for an entire week. (The photo is of me on the

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Keywords: clients   networking   salon decor/design  
Business Building
  • June 5, 2012
  • NAILS Magazine

Kudos to Nikki! She did a great job on both of our TV segments with WCIU-TV You & Me and 190 North on ABC. (Below is a nail art design Nikki did for the 190 North

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Keywords: clients   Makeda   public relations  
What happened to the appointment-only days?
  • May 29, 2012
  • NAILS Magazine

Today a woman from a local business to whom I'd previously given the salon-marketing postcard came in for a gel manicure. She mentioned that she had stopped by three times when we were not there. Business

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Keywords: clients  
Meeting Our New Neighbor
  • May 29, 2012
  • NAILS Magazine

The new holistic dog food company who moved in next door a few weeks ago was having an open house so all three of us thought it would be fruitful to be there. So far Saturdays

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Keywords: marketing/promotions  
Powerful Networking
  • May 29, 2012
  • NAILS Magazine

Well, it’s the three of us now: Natalie officially left the other salon a bit earlier than we expected. Although she was emotionally ready, losing the small income she did have from the other salon will

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Keywords: clients   networking  

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