Heather Goodwin


Q&A: Let Your Fans Build Your Business
  • February 3, 2010
  • NAILS Magazine

What are some inexpensive ways to build my clientele? Heather Goodwin, Inspiring Champions:  Driving new traffic into the salon is something that we are all looking for ways to do. Unfortunately, direct mail, magazine advertising, and fliers

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Keywords: clients   Heather Goodwin  
A Year of Accomplishments
  • May 13, 2009
  • NAILS Magazine

Our year has come to a close, and I couldn’t be more proud of Adrienne’s accomplishments. Though a change in location has produced many challenges, it also has solidified so many things.  What Adrienne and I

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Keywords: clients   Heather Goodwin  
Expanding into Educating
  • February 18, 2009
  • NAILS Magazine

This past year has been filled with opportunities that have propelled Adrienne into many different facets of her business. She has put tremendous effort into building not only her clientele, but also her technique. It’s all

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Keywords: Heather Goodwin   techniques  
Super Systems
  • January 15, 2009
  • NAILS Magazine

Ever wonder why you can go to any Starbucks in any town, in any state and have the exact same experience? You guessed it: they have systems! They probably can't spell your drink but they can

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Keywords: Heather Goodwin   retailing   scheduling   team-building  
Leading by Example
  • January 5, 2009
  • NAILS Magazine

Isn’t it exciting to become a part of a new salon family? There’s always so much to learn from each other. There’s always so much to share. Now that Adrienne has settled into her new salon

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Keywords: clients   Heather Goodwin   team-building  
Starting Over…At a New Salon
  • December 5, 2008
  • NAILS Magazine

The holidays are here, and it’s time to check in on all the hard work Adrienne has done this year. She has taken years of experience, both technically and in business, and applied it to a

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Keywords: clients   Heather Goodwin  
The 40-Day Challenge
  • November 17, 2008
  • NAILS Magazine

With only slightly more than 40 days left in the year, how do you want 2008 to end? We’ve all had those great resolutions in the past. Oh there’s always the usual ones: lose weight, quit

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Keywords: Heather Goodwin  
Get Reset on Coaching!
  • October 28, 2008
  • NAILS Magazine

So most everyone here has heard the phrase S.M.A.R.T. goal setting. In case you haven’t, here’s the breakdown: S=Specific, M=Measurable, A=Action, R=Relevance, and T=Trackable. What I love about this acronym is how easy it is to

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Keywords: Heather Goodwin  
Key Relationships
  • October 9, 2008
  • NAILS Magazine

With the holiday season just a few short weeks ahead, how can one turn those new clients into lifelong relationships? Adrienne has spent this past year setting up relationships with not only new clients, but also

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Keywords: Heather Goodwin   scheduling   team-building  
Creating "Top Gun" Front Desk Employees
  • September 25, 2008
  • NAILS Magazine

How can you ensure soaring sales and service? Start by considering both yourself and your front desk staff as "income-producing service providers". You see, so many front desk staff members who have come and gone have

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Keywords: Heather Goodwin   scheduling   team-building  
Having it Both Ways
  • September 9, 2008
  • NAILS Magazine

I once read that clients will remain in a salon 85% of the time to continue the relationships they’ve built versus 15% who will stay for the service received. Isn’t that amazing? We’ve all known people

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Keywords: clients   Heather Goodwin   techniques  
Handling Front Desk Turnover
  • August 26, 2008
  • NAILS Magazine

Ever feel like you finally have the front desk operators trained to book you exactly as you want your day to look like, only to have them quit? Ugh…it can be so frustrating. Whenever there’s a

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Keywords: Heather Goodwin   scheduling   team-building  
Solutions to Summer Slowdown Issues
  • August 6, 2008
  • NAILS Magazine

It’s so easy when things are tough in the economy to think, “Well, I’m not the only one”. That thought process will cause you to close your doors if you believe it. The fact is it

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Keywords: clients   Heather Goodwin   salon services  
Second Quarter in Review
  • July 23, 2008
  • NAILS Magazine

Well the second quarter of 2008 has passed and it’s time to check in on Adrienne’s numbers. She grossed $9,635 this quarter! That’s up from $6,938. You go girl. That’s a difference of $2,697. Part of Adrienne’s

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Keywords: Heather Goodwin   retailing   salon services  
Events: A Great Way to Market Your Salon
  • July 8, 2008
  • NAILS Magazine

With so many opportunities out there to market yourself, or your salon, why don’t more people jump on it? What I’m finding out is that most techs and owners have great intentions, but no follow through.

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Keywords: clients   Heather Goodwin   retailing  
What Color is Your Salon? Part 2
  • June 19, 2008
  • NAILS Magazine

What color is the personality of your team? As we talked about before, getting to really know your team can make all the difference. One book I strongly recommend to salon owners is What Color Is

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Keywords: Heather Goodwin   team-building  
What Color Is Your Salon?
  • June 10, 2008
  • NAILS Magazine

What color is the personality of a salon? Is it full of creative go-getters, or kind-hearted mother hens? Is it full of business-minded entrepreneurs, or people that need a constant push just to show up on

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Keywords: Heather Goodwin   team-building  
Donning New Hats
  • May 12, 2008
  • NAILS Magazine

So much has happened in the past five months! Adrienne has formed a solid reputation that's not only growing rapidly, but she has also given the idea of "having your nails done" a totally different meaning.

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Keywords: clients   Heather Goodwin   scheduling  
A Team Effort
  • April 25, 2008
  • NAILS Magazine

Change, at times, can be a little unnerving. It can cause fear and strife, adventure and realization, action and reaction. Adrienne has spent the past few months on a rollercoaster - moving to a new state,

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Keywords: Heather Goodwin  
$1,000, Baby
  • April 15, 2008
  • NAILS Magazine

First off, I'm very happy to report that Adrienne had her first $1,000-week! That's tough even for a seasoned nail tech with a seasoned clientele. Woo hoo! Adrienne has been so focused and on her game.

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Keywords: Heather Goodwin  
Go-To Girl
  • April 8, 2008
  • NAILS Magazine

Ever know a client who knew just enough to be dangerous? Yeah, they're the ones buying the "Ped Egg." One of the biggest ways to increase service and retail sales is through consistent education with your

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Keywords: Heather Goodwin   retailing  
Woman on Fire
  • March 28, 2008
  • NAILS Magazine

When you combine great desire and tracking on a regular basis, you see BIG results. Adrienne is on fire! I couldn't believe the turnaround in the past few weeks. From solid greetings and closes from the

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Keywords: clients   Heather Goodwin   retailing   salon services  
Schedule Control
  • March 21, 2008
  • NAILS Magazine

It’s so exciting that Adrienne is finally making a name for herself and for her unique services. In a land that had never heard of "gel toes" she broke down the barriers by providing services to

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Keywords: clients   Heather Goodwin   salon services   scheduling  
Following Up with Follow Ups
  • March 7, 2008
  • NAILS Magazine

Adrienne had another week with six new clients! Her numbers are consistently climbing, and stability is on the way. Good thing she continues to track her results though. Tracking tells a story, and this week was

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Keywords: clients   Heather Goodwin  
On Track with Tracking Results
  • February 25, 2008
  • NAILS Magazine

Wow, it’s so exciting to talk with Adrienne now — just a few weeks ago she was ready to throw in the towel, and now her business seems to be taking off! This past week proved

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Keywords: clients   Heather Goodwin   retailing   salon services  
Q & A: Finding a Coach
  • February 21, 2008
  • NAILS Magazine

How do we locate a coach, and how much do you charge to jump start a novice nail tech who is just beginning?Pat Heather: Locating a coach is easy! Finding the right one for your needs is

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Keywords: Heather Goodwin   Q&A  
Add-Ons Add Up
  • February 12, 2008
  • NAILS Magazine

Well, it always amazes me that when you put a bug in someone's ear, great things come out of it! This past week has been a true eye opener for Adrienne. In our last conversation, one

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Keywords: clients   Heather Goodwin   salon services  
Q&A: Help for a Newbie
  • February 5, 2008
  • NAILS Magazine

I’m also a newbie and scared to death. I really haven’t pushed myself trying to get clients because I don’t feel I’m the best I can be. Being a Virgo is a big setback for me.

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Keywords: Heather Goodwin   Q&A  
Surveying the Landscape
  • January 30, 2008
  • NAILS Magazine

Adrienne and I are starting off the new year with a bang! To begin our process, I had Adrienne answer a number of different questions. The questions were based on future goals, 30 day goals, primary

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Keywords: Florida   Heather Goodwin   North Carolina   salon services  
How We (Coach and Nail Tech) Met — Heather’s Version
  • January 11, 2008
  • NAILS Magazine

I was really happy with the results I was getting being coached by Debra, and it was around that I met a wonderful woman at Premiere Orlando. Her name was Adrienne Schodtler. We hit it off

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Keywords: Heather Goodwin  
Walking the Walk
  • January 11, 2008
  • NAILS Magazine

Three years ago, I became a certified Inspiring Champions coach. Since then, I’ve helped thousands of salon owners, nail techs, and hair designers achieve their dreams and turn their goals into reality! It’s very rewarding to

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Keywords: Heather Goodwin  
What’s Next?
  • January 11, 2008
  • NAILS Magazine

By the time Adrienne’s family relocated to Raleigh, I was already a ­certified coach. As former coworkers and friends, Adrienne and I, of course, kept in touch. Now that she has joined a new salon in

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Keywords: Heather Goodwin   North Carolina  

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