Swarovski Unveils Light and Shadow Trend for 2018
  • October 12, 2017
  • Beth Livesay

Yesterday, Swarovski unveiled trends for fall/winter 2018 in a presentation entitled Light and Shadow.

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Keywords: embellishments   nail art   nail trends   Swarovski   Winnie Huang  
#PutTheNailInIt Campaign Vows to End Domestic Violence
  • October 5, 2017

Celebrities such as Dave Navarro, Kyra Sedgwick, and Alan Cumming have sported a purple nail to raise awareness and support the #PutTheNailInIT campaign against domestic violence.

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Keywords: charity   consumer press  
Salon Fanatic Tour Day 8: Baltimore
  • September 18, 2017
  • Beth Livesay

My last leg of the trip was an ambitious one. I traveled to Baltimore to tour salons in the surrounding area, which included Middletown, Del., and Silver Spring, Md.

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Keywords: Cover Tech Contest   cover techs   Maisie Dunbar   salon fanatic tour  
Salon Fanatic Tour Day 7: Columbus, Ohio
  • September 17, 2017
  • Beth Livesay

Columbus is a college town that is home to two sidewalk-based salons that benefit from the young crowd always on the run.

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Keywords: CND   gel-polish   J&A USA   LeChat   nail art  
Salon Fanatic Tour Day 6: Omaha, Neb.
  • September 16, 2017
  • Beth Livesay

Omaha is home to up-and-coming nail art studios featuring some of the rising stars in the industry.

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Keywords: Buddy Sims   Ella+Mila   NAILS Next Top Nail Artist   retailing   salon fanatic tour  
Salon Fanatic Tour Day 5: Denver, Colo.
  • September 14, 2017
  • Beth Livesay

Wall art and the art of running a salon went hand-in-hand in Denver, Colo.

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Keywords: OPI Products   salon decor/design   salon fanatic tour  
Salon Fanatic Tour Day 4: Davis, Calif.
  • September 12, 2017
  • Beth Livesay

I wrap up the Northern California leg of my tour by visiting two more salons.

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Keywords: OPI Products   pedicures   salon fanatic tour  
Progressions Salon Spa Store to Host Fundraiser for UMTTR
  • September 12, 2017

During September’s National Suicide Prevention Month, Progressions will be hosting a special raffle from September 1-30 to raise awareness of suicide and its prevention. 

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Keywords: charity   fundraising   nail techs doing good  
Salon Fanatic Tour Day 3: Sacramento, Calif.
  • September 11, 2017
  • Beth Livesay

For the third day of the Salon Fanatic Tour, I managed to see three salons in the state's capital.

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Keywords: Caption   home salons   INM   pedicures   salon decor/design  
Salon Fanatic Tour Day 2: Vallejo, Calif.
  • September 10, 2017
  • Beth Livesay

After nearly three years of corresponding with nail tech Teena Olsen, I was finally able to have her do a very special set of nails for me out of her unique studio in Vallejo, Calif.

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Keywords: gel-polish   LeChat   nail art   salon decor/design   salon fanatic tour  
Salon Fanatic Tour Day 1: Cotati, Calif.
  • September 9, 2017
  • Beth Livesay

NailZ & Co. in Cotati, Calif., is staffed by six techs and offers art, pedicures, and gel-polish.

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Keywords: Caption   Essie   gel removal   Gelish   Kupa  
Announcing the Salon Fanatic Tour 2017
  • September 8, 2017
  • Beth Livesay

Imagine your boss coming to you and asking, “How many nail salons do you think you can visit in a week?”

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Keywords: Instagram   On The Road   salon fanatic tour   salon profiles   snapchat  
Calling All Nail Artists: Bravo Casting a Series About America Today
  • August 30, 2017
  • Molly Curtis

Bravo is looking for real people from all backgrounds to be featured in a new docu-series about what it's really like to be American today. 

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Keywords: reality tv  
Guest Post: Back-to-School Is a Great Time to Boost Your Pedicure Business
  • August 30, 2017
  • Paramita De, Footlogix

Here are six ways to take advantage of the back- to-school crowd and extend pedicure season into the fall.

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Keywords: back to school   Footlogix   marketing/promotions   niche marketing  
Help Professionals Affected By Hurricane Harvey
  • August 30, 2017
  • Molly Curtis

Contribute to relief efforts by donating what you can to the PBA Disaster Relief Fund.

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Keywords: Hurricane Harvey   natural disasters   PBA  

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