business building


Incorporating Wine into Your Service
  • November 22, 2013
  • Holly Schippers

One of the interesting people I met at the BFF Event Beaches Turks and Caicos was Kate from Be Winery. She hosted tastings at several of the BFF events, like the jewelry party in Columbian Emeralds

Read more

Keywords: business building   pedicures  
Salon Add-on: Easy Hair Styling
  • November 8, 2013
  • Holly Schippers

One of the classes available for attendees at the BFF event was a crash course on fun, quick, and easy hairstyles that don't require much product or accessory work to achieve. It was taught by Amanda

Read more

Keywords: business building   tech-to-tech sharing  
Make Your Prices Reflect Your Value
  • October 28, 2013
  • Holly Schippers

Normal0falsefalsefalseEN-USX-NONEX-NONERaising your prices can be scary stuff, yet unless you want to make less money every year as your career advances, it must be done.  Think about it, how many of you out there have not

Read more

Keywords: business building  
Time to Reexamine Our Customer Service
  • July 26, 2013
  • Holly Schippers

Customer service is a dying art. I have run into such poor customer service lately that it has made me reexamine my own service to make sure I haven’t let it go slack in the hustle

Read more

Keywords: business building   client issues  
Creating Swarovski Encrusted Toenails
  • May 20, 2013
  • Holly Schippers

Last September when I was in the UK I noticed a big trend where the toenails are completely covered in Swarovski crystals. So this year, I made sure to get some tips on doing the service,

Read more

Keywords: business building   Nail Art   pedicures   tech-to-tech sharing  
Buisiness Building: Treat Your Clients Well, But Be Firm
  • March 25, 2013
  • Holly Schippers

Jennifer Halfon is an educator for Young Nails. We have met online and I had the privilege of taking one of her art classes when she was in Des Moines. She is a talented and passionate

Read more

Keywords: business building   client issues   tech-to-tech sharing  
Business Building: How to Create Freakishly Loyal Clients
  • March 15, 2013
  • Holly Schippers

In the very beginning of my salon career I met a passionate professional who at the time was running the education division for a distributor. She loves every aspect of our business (even nails) and I

Read more

Keywords: business building   social media  
Get the FingerNailFixer Combo from LaVaque
  • February 28, 2013
  • Holly Schippers

This week’s business building blog is an invitation to step outside your box. Setting limits on what you think you can do, sets limits on your business. Barry LaVaque found that his business specialty could encompass

Read more

Keywords: business building   Nail Art   retailing   tech-to-tech sharing  
Business-Building: 6 Retail Tips for Your Salon
  • February 12, 2013
  • Holly Schippers

Are you ready for another business-building blog? This one comes to you from Herman Paez, a sales director at OPI. He touches on retail and includes info he has gathered in his experiences to offer you

Read more

Keywords: business building   retailing  
Business Building: Education Event
  • February 4, 2013
  • Holly Schippers

For this week’s business building blog we get advice from Paula Knight, nail professional, as well as a bonus — information on an educational event she is hosting! With the great line up she has I

Read more

Keywords: business building   continuing education  
Business Building: Self-Marketing
  • January 25, 2013
  • Holly Schippers

When asking on Facebook for blog subject requests, the most frequent answer was business-building tips. Instead of only offering my own opinions it seemed like a better deal for all of you for me to gather

Read more

Keywords: business building  
Event Loyalty Card for Nail Tech Event of the Smokies
  • January 14, 2013
  • Holly Schippers

Last year was my first visit to the Nail Tech Event of the Smokies and I was so excited to see a large nails-only event. It is basically a small show just for nail professionals —

Read more

Keywords: business building   tech-to-tech sharing  
Plan Now for a Nail Cruise Next Fall
  • December 18, 2012
  • Holly Schippers

The New Year is approaching fast and it is time to take a look at what is to come! What education are you thinking of for next year? Are you thinking of traveling to a show,

Read more

Keywords: business building   continuing education   tech-to-tech sharing  
Pre-Plan Now for Return Clients in 2013
  • December 18, 2012
  • Holly Schippers

With the influx of extra clients you may have right now for the holidays, what are you doing to bring them back next year? Have you gathered addresses for follow-up cards or birthdays as a reason

Read more

Keywords: business building   tech-to-tech sharing  
Do You Offer Black Friday and Cyber Monday Salon Specials?
  • December 4, 2012
  • Holly Schippers

Business building is something on the minds of nail professionals new and old in some cases. After asking for blog suggestions on my Facebook page it was the most common request. With that in mind I

Read more

Keywords: business building   tech-to-tech sharing  
Before and After Pictures Are Good Marketing Tools
  • November 2, 2012
  • Holly Schippers

Remember the blog where we talked about taking pictures of returning clients to show the wear of your services and how they held up and the nails still looked good? Another version of that is before-and-after

Read more

Keywords: business building   tech-to-tech sharing  
Do You Use E-Mail Groups for Your Salon Promos?
  • October 17, 2012
  • Holly Schippers

It might shock some of you to know, but organization is not one of my stronger qualities. I am ever on a quest to be more organized and find that life tends to get in the

Read more

Keywords: business building   social media   tech-to-tech sharing  
Loving Millie's Marketing Tips
  • August 22, 2012
  • Holly Schippers

In doing a quick appearance on Nail Talk Radio on August 6, I was inspired as usual by Millie’s Marketing Tips and felt the need to share some info from her with you. She is truly

Read more

Keywords: business building   tech-to-tech sharing  
Back to School and Holiday Planning Already? Yep!
  • August 7, 2012
  • Holly Schippers

With the beginning of the school year here for some and looming on the horizon for others, are you starting to plan out your fall/winter game plan? Will you be offering any nail art specials or

Read more

Keywords: business building   tech-to-tech sharing  
Use Football Season to Add Body Art to Your Menu
  • August 7, 2012
  • Holly Schippers

Congrats to Audra Scott on winning the Amerikan Body Art glitter tattoo set! I loved the great ideas you all had for incorporating this as an add-on. Hopefully some of you will look into the idea

Read more

Keywords: business building  
Holly Loves Body Glitter Add-ons (And Gives Some Away Too!)
  • July 26, 2012
  • Holly Schippers

I enjoyed seeing your ideas for add-ons! The add-on I wanted to share with you is body art. It is so much fun to do a fresh set of rockstar toes and then add a matching

Read more

Keywords: business building   continuing education   tech-to-tech sharing  
I Need a Square-Like Device for My Blackberry!
  • July 3, 2012
  • Holly Schippers

If you will indulge me I need to channel my inner Maggie today and ask for help! I’m sure by now lots of you have heard about the Square. I have blogged about it, had my

Read more

Keywords: business building   social media   tech-to-tech sharing  
Teamwork Is Inspiring
  • March 28, 2012
  • Holly Schippers

How many of you have a salon Facebook page? How about a website? How much time does it take you to maintain it if you do not outsource the work? Now imagine you have nearly 100,000

Read more

Keywords: business building   tech-to-tech sharing  
It's Beauty Show Season!
  • January 26, 2012
  • Holly Schippers

How is your marketing plan for the year looking? I’m on April/May and trying to decide if I want to go the Mother’s day route, do a social media special, or somehow combine the two. What

Read more

Keywords: business building   continuing education   tech-to-tech sharing  
Get Clients to Bring in Polish Bottles for $1 Off
  • January 17, 2012
  • Holly Schippers

How did the marketing thoughts go over the weekend? I think I have my polish promotion put together and plan to implement it this week through February instead of a Valentine’s Day special. Nothing wrong with

Read more

Keywords: business building   tech-to-tech sharing  
What Are Your Marketing Plans?
  • January 13, 2012
  • Holly Schippers

Have you started mapping out your year for marketing yet? I’m working on mine and trying to decide if I want to do things seasonally, quarterly, or bi-monthly. I’m leaning toward bi-monthly and creating my own

Read more

Keywords: business building   tech-to-tech sharing  
Keep Track of Your Clients!
  • January 5, 2012
  • Holly Schippers

Do you keep client records? Do you keep them on everyone? With a new year beginning, what a great time to implement some great habits. I went into a salon recently to purchase a gift certificate

Read more

Keywords: business building  
Today’s Buzzword Is Branding
  • December 30, 2011
  • Holly Schippers

Are you making plans for 2012 yet? Hopefully somewhere in the haze of holiday services your marketing wheels have been spinning. I plan to hit you with different ideas throughout January as well as asking for

Read more

Keywords: business building  
The Latest Social Media Tool: The QR Code
  • December 22, 2011
  • Holly Schippers

Have you noticed we live in a digital age? People want to do everything from their smart phones and they want to do it now. Enter stage left the QR code. A QR code is a

Read more

Keywords: business building   social media  
How Do You Go Above and Beyond?
  • December 2, 2011
  • Holly Schippers

Are there any special things out of the ordinary that you do for your clients? There are things we should all do that fall into the realm of good customer service, but I’m looking for that

Read more

Keywords: business building   tech-to-tech sharing  
Marketing Webinar Next Monday
  • November 17, 2011
  • Holly Schippers

If you ever listen to Nail Talk Radio on Monday nights, then you are familiar with the amazing marketing tips that Mille Morgan Haynam dispenses on a regular basis. I have a lot of respect for

Read more

Keywords: business building   tech-to-tech sharing  
Holly Featured in Scratch Magazine
  • October 26, 2011
  • Holly Schippers

Not many times in life have I found myself speechless and in awe of what others seem to think of me. To feel that way twice in one year is really an honor and I am

Read more

Keywords: business building  
Are You Networking?
  • October 14, 2011
  • Holly Schippers

How important is networking? There are so many opportunities to be in involved in the nail community outside the bubble around your table! I was so impressed with the power of industry networking last week in

Read more

Keywords: business building   continuing education   social media   tech-to-tech sharing  
Do You Want to Do the Cover Nails for a Book?
  • September 29, 2011
  • Holly Schippers

Ever think about doing the nails, design, or imaging for a book cover? Here is a chance for you! Trish Rock is an award-winning nail artist who works with the nail industry by mentoring nail technicians

Read more

Keywords: business building   social media   tech-to-tech sharing  
Being Proactive: Where Do You Start?
  • August 23, 2011
  • Holly Schippers

Hi! How are things going this week? After the blog about being proactive, there were some comments asking for help on figuring out where to start. How about we make a game plan together? The first

Read more

Keywords: business building   tech-to-tech sharing  
Be Proactive About Your Business
  • August 17, 2011
  • Holly Schippers

Do you offer any fun sideline services in the salon? Mine is body art. Since I offer the service, I also read the newsletter from Amerikan Body Art, which is the company I use. This month’s

Read more

Keywords: business building  
Do You Barter Your Services?
  • August 10, 2011
  • Holly Schippers

Do you ever trade services? You know “I will do your nails if you groom my dog.” Or “How about if we do each other’s toes?” If not, why? It can be a mutually beneficial way

Read more

Keywords: business building   tech-to-tech sharing  
Job Interview Tips
  • August 5, 2011
  • Holly Schippers

Do you recall last week’s request for advice? I wanted to be sure and thank you all for your words of wisdom and encouragement! It seemed like a good idea to share one of the replies

Read more

Keywords: business building   continuing education   tech-to-tech sharing  
Refresh Your Nail Notebook (Or Start One If You're New!)
  • June 24, 2011
  • Holly Schippers

Welcome to the global craft project for any and all nail professionals! Some of you may remember seeing this previously, but I wanted to post links to it again to either take up where you left

Read more

Keywords: business building   tech-to-tech sharing  
Educate Your Clients About Quality Salons (and Give Them Something to Brag About)
  • June 17, 2011
  • Holly Schippers

If I ask what your favorite fast food restaurant is, you most likely could pop right off with one or two. If that question was followed up with are they always clean and is the service

Read more

Keywords: business building  
A Few Things to Remember Before Premiere Orlando
  • June 1, 2011
  • Holly Schippers

How many of you are gearing up for the Premiere show in Orlando this weekend? I hope you made sure to get tickets to the Nail Tech BBQ! What else will you be checking out? Having

Read more

Keywords: business building   continuing education  
Before You Write That Problem Client Off …
  • May 6, 2011
  • Holly Schippers

Do you have problem clients? I bet a face or two just popped into your mind’s eye! What do you consider a problem client? Some issues that we run into are not necessarily that the person

Read more

Keywords: business building   client issues   tech-to-tech sharing  
Step Out of the Box for Continuing Education
  • April 22, 2011
  • Holly Schippers

Do you ever feel like if you like one product you shouldn’t acknowledge other products? Or are you a big fan of closet chemistry mixing-and-matching whatever suits you? Sometimes nail professionals feel pulled in different directions

Read more

Keywords: business building   continuing education   tech-to-tech sharing   troubleshooting  
Tech-to-Tech: Building Your Clientele
  • April 15, 2011
  • Holly Schippers

Getting started in the nail business can be intimidating. What prices do you charge? Are your services good enough? Can you survive on salon income? So many questions race through your mind. Once you get started,

Read more

Keywords: business building   social media   tech-to-tech sharing  
Q&A About the Square Credit Card Reader
  • March 23, 2011
  • Holly Schippers

Are you doing nails as a one man show, or in a small salon, or maybe booth rent? If you take your own form of payment, you may have noticed that clients are increasingly wishing to

Read more

Keywords: business building   retailing   tech-to-tech sharing  
Headed to Chicago for ABS!
  • March 9, 2011
  • Holly Schippers

I’m getting a little excited about going to America’s Beauty Show in Chicago this weekend to the point of drawing a total blank as to what to blog about! I have a fabulous roomie lined up,

Read more

Keywords: business building   continuing education   tech-to-tech sharing  
Delving Deeper Into Facebook Lists With Rhonda Kibuk
  • February 25, 2011
  • Holly Schippers

If you do much online networking, or even networking at shows, you have probably run into Rhonda Kibuk from The Purple Pinkie. She is knowledgeable, fun, and willing to share. I am constantly in awe of

Read more

Keywords: business building   social media   tech-to-tech sharing  
Accessible Nail Tech Networking
  • February 18, 2011
  • Holly Schippers

800x600 Normal 0 false false false EN-US X-NONE X-NONE

Read more

Keywords: business building   social media   tech-to-tech sharing  
Planning for Prom, Mother’s Day
  • February 8, 2011
  • Holly Schippers

Normal0falsefalsefalseEN-USX-NONEX-NONE/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle

Read more

Keywords: business building   retailing   tech-to-tech sharing  
Tech-to-Tech: Do You Go to Trade Shows?
  • February 1, 2011
  • Holly Schippers

With ISSE in Long Beach this past weekend, shows are on the mind of many. Do you ever go to shows? For the next tech-to-tech, shows seem like a good idea for a topic. If you

Read more

Keywords: business building   tech-to-tech sharing  
Creating a Signature Service (Part 2)
  • January 31, 2011
  • Holly Schippers

How has the brainstorming been going? Have you found things to mix and match and make new services out of them? At this point I find notes really help me visualize my thoughts and put things

Read more

Keywords: business building   natural nail care   pedicures   tech-to-tech sharing  
Creating a Signature Service (Part 1)
  • January 25, 2011
  • Holly Schippers

How do you keep things interesting for your regulars? Do you offer a signature service that they can’t get anywhere else? Maybe you have seasonal services to mix things up? Perhaps you don’t know how to

Read more

Keywords: business building   natural nail care   pedicures  
More on Facebook: Vanity URLs and Linking to Your Website
  • January 20, 2011
  • Holly Schippers

Creating a Vanity URL Back into Facebook page territory we go! The first thing to touch on is how to make your Facebook page address more simple to share. This is called a vanity URL (meaning you

Read more

Keywords: business building   social media  
Setting Up a Facebook Page (Part 2)
  • January 13, 2011
  • Holly Schippers

How is your salon Facebook page coming along? Have you loaded some photos? Have you picked up some fans? Are you waiting for more detail from me?  I want to clarify some things from the last

Read more

Keywords: business building   social media   tech-to-tech sharing  
Setting Up a Facebook Page for Your Salon (Part 1)
  • January 11, 2011
  • Holly Schippers

Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.

Read more

Keywords: business building   social media   tech-to-tech sharing  
Create a No-Show Policy (and Post It!)
  • January 3, 2011
  • Holly Schippers

Everyone is busy at the holidays; we all have things to do and limited time to get them done. While in the salon everyone is putting in extra time and really crunching to meet the holiday

Read more

Keywords: business building   client issues  

Archives

Other NAILS Blogs

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today