Art of Nailz


Minions — I Need More Minions!
  • March 12, 2014
  • Maggie Franklin

Like many career nail techs who are already halfway (or more) through their career, I have experienced my share of work scenarios: booth renter, employee, nails-only salon, full-service salon, big salon, little salon, etc., and have

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Keywords: Art of Nailz  
A Little off the Top, Please
  • January 29, 2014
  • Maggie Franklin

The other day, I was walking down the hallway to my salon just as the massage therapist next door was coming out of her room. She informed me that one of our other neighbors — an

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Keywords: Art of Nailz   clients  
I’m Not a Babysitter
  • January 22, 2014
  • Maggie Franklin

I’ve always refused to make reminder calls. In part, because it’s a time-consuming pain in the patootie. Especially for a night owl like me who’s already fighting to survive in a diurnal society. Most people expect

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Keywords: Art of Nailz   clients  
Move Over Gel-Polish
  • March 22, 2013
  • Maggie Franklin

When gel-polish hit the market a few years ago, I jumped on it. Invested an embarrassing amount of money into the stuff and have continued to do so because it really is the first major technical

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Keywords: Art of Nailz   salon services  
Breathing Easy
  • March 15, 2013
  • Maggie Franklin

When I met with the leasing agent for the space where I currently call my salon, I was very clear about my intentions to blow the landlords’ preconceptions of “nail salon” to smithereens.  Since I was

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Keywords: Art of Nailz  
What Is It With People?
  • January 15, 2013
  • Maggie Franklin

Another post title that could go just about anywhere! But today, as I’m doing a gel-polish change on a set of toes, it occurs to me that this is the second person who has refused to

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Keywords: Art of Nailz   clients  
Never Send a Massage Therapist to Do a Nail Technician’s Job
  • September 21, 2012
  • Maggie Franklin

The massage therapist next door is half Korean. In 40 years, she had never had a chance to meet her mother’s side of the family, so she recently took an actual vacation (she works 24/7) to

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Keywords: Art of Nailz  
Instagram Insistence
  • September 7, 2012
  • Maggie Franklin

For several months now, I would say, I’ve been seeing my Facebook friends’ posts through my newsfeed every time someone uploads pictures using “Instagram.”Mostly, it made me crazy. I’d see photos uploaded and when I’d open

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Keywords: Art of Nailz  
Viva Las Vegas
  • June 4, 2012
  • Maggie Franklin

Do I name my blog post that every year around this time?Well, if so, it should serve as a reminder that the IBS Las Vegas tradeshow is looming before us like the gaping maw of a

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Keywords: Art of Nailz   tradeshows  
12 Gallons Of Glitter
  • June 1, 2012
  • Maggie Franklin

I can't find anything. The whole place is torn up and I'm working out of buckets now. Who's stupid idea was it to remodel this place?Primarily, I just want those world-famous polish/glitter racks back up on

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Keywords: Art of Nailz  
Whose Idea Was This?
  • May 18, 2012
  • Maggie Franklin

For the entirety of the 2 1/2 years that I have been working in my current location, I have eyed the wall to my right that separates my salon from the office suite next door with

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Keywords: Art of Nailz  
Value Pricing
  • April 20, 2012
  • Maggie Franklin

Yeah, I'm sorta on a pricing/value kick this week.Even more important than setting the right prices is convincing customers that those prices represent a fair ratio of price to value for what they're getting.I was listening

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Keywords: Art of Nailz   marketing/promotions   money  
Time for New
  • February 8, 2012
  • Maggie Franklin

Have you ever gone to a salon and the first time you walk in you look around at the decor and you're all like, "WOW! This place is so beautiful!"? And you go to that salon,

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Keywords: Art of Nailz  
Something Better ... But Not Too Much Better
  • October 12, 2011
  • Maggie Franklin

I was late to the Internet. Or so I thought. When Compuserve was the gateway to "online" and AOL was still mailing 3,000 CDs to your house each week, I was living in southern California. Everyone

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Keywords: Art of Nailz  
It's a Good Thing, Really
  • August 12, 2011
  • Maggie Franklin

So I finally decided it was time to seriously consider my options for a service that would allow clients to schedule their own appointments via my website. Deciding on the right service was a long and

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Keywords: Art of Nailz  
This is a GOOD Omen, Right?
  • January 7, 2011
  • Maggie Franklin

So about that screaming ... I think I'm done now. I've been feeling that scream since mid-November and I really thought I'd be over it by New Year's Eve.As it turns out, this week has been

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Keywords: Art of Nailz   clients  
Tiny Billboards In Your Pocket
  • December 23, 2010
  • Maggie Franklin

I remember back in the day of having my nails done by someone else — after discovering that nails are not just nails, and that having a license doesn’t guarantee any particular level of competency or

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Keywords: Art of Nailz   marketing/promotions  
Skinny Jeans and Flared Nails
  • November 17, 2010
  • Maggie Franklin

Fads are fleeting. At least, that is what I've heard. Fashion moves at the speed of light and we all know we'll need a new purse next season. And new shoes. And new — well, pretty

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Keywords: Art of Nailz   clients   salon services  
If Only There Was a Test
  • November 12, 2010
  • Maggie Franklin

There's a little newspaper-style publication that gets sent out to salons in California called California Stylist. Apparently they have them in other states too, and I have a series of thoughts concerning the publication itself, but

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Keywords: Art of Nailz   clients   nail tech issues   professionalism  
Great, Just Great
  • October 15, 2010
  • Maggie Franklin

I think I've spent enough time describing the building I work in: built in 1923, big brick office building, five floors/six stories tall (secret, hidden "mezzanine" level adds a story, but not a floor). The upper

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Keywords: Art of Nailz  
Easily Distracted
  • September 10, 2010
  • Maggie Franklin

This is why you should never work somewhere that's super fun: You might inadvertently seal your gel top coat bottles together. Oops.Tonight is the annual Visalia Waiters' Race. I have never had a chance to watch

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Keywords: Art of Nailz  
Don't They Know Who I Am?
  • August 20, 2010
  • Maggie Franklin

I recently had a chance to visit with two of my BFFs — I'm allowed to have more than one BFF, aren't I?I've known BFF Amber since 1987, and BFF Stacy since 1998. I think that's

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Keywords: Art of Nailz  
The Clock Stops Here
  • July 2, 2010
  • Maggie Franklin

I don't know how some of you fellow techs out there do it. Keep your schedules to "normal" business hours, that is. Who are your clients? Where did you find an entire clientele comprised of people

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Keywords: Art of Nailz   clients  
Fickle
  • June 11, 2010
  • Maggie Franklin

So I got this super cool letter from Google in the mail the other day. Apparently I am a "favorite" place on Google — favorite in my locale anyway. They sent me this cool window decal

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Keywords: Art of Nailz  
Books, Covers, and All That
  • May 12, 2010
  • Maggie Franklin

So this weekend the BF and I went "furniture shopping." We have decided that if we ever actually buy this house — but that's a different story — we want a bar-height pub set as our

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Keywords: Art of Nailz   nail tech issues  
More Clocks
  • April 30, 2010
  • Maggie Franklin

Friday mornings there is supposed to be a new entry posted. Which generally means that sometime on Thursday each week, I sit down and type up whatever industry-related thing has preoccupied my mind for the few

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Keywords: Art of Nailz   retailing  
The Hardest Part
  • April 28, 2010
  • Maggie Franklin

Doctors have patience, I don't.  At the moment I am waiting. Waiting on several people. I am waiting for the guy who runs that slideshow downstairs to put my ad on it. I am waiting for my

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Keywords: Art of Nailz  
Holding Down the Fort
  • April 23, 2010
  • Maggie Franklin

I was supposed to be waking up in Vegas this morning. Instead, I am once again behind the desk at the salon, waiting on clients to arrive.What happened? Why aren't I at IBS Las Vegas? Why

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Keywords: Art of Nailz   retailing  
Ugh. Just Ugh.
  • April 14, 2010
  • Maggie Franklin

So this week's project is to work out an official logo for my salon.  I had an epiphany last night. You know, one of those visions just before you fall asleep that makes you want to

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Keywords: Art of Nailz  
I Could Refer You to a Good Nail Tech, Y'Know
  • March 31, 2010
  • Maggie Franklin

My mother went to cosmetology school right out of high school and became a fully licensed cosmo in California in 1964. By 1967, she had been forced out of the industry because of severe contact dermatitis;

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Keywords: Art of Nailz  
By Appointment Only
  • January 26, 2010
  • Maggie Franklin

I moved to the fourth floor of a downtown office building a couple of months ago. Aside from the overall "cool" factor of being downtown, and having an office in a historic building with an awesome

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Keywords: Art of Nailz   clients  
Perils and Pitfalls
  • December 16, 2009
  • Maggie Franklin

As I begin my third week of work in my new "smallon" (that's my new word for a really small salon — think it'll catch on?), I am discovering the perils and pitfalls of opening a

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Keywords: Art of Nailz  
I Swore I Wouldn't Do This
  • December 4, 2009
  • Maggie Franklin

When I closed my salon in 2007 I was already pretty sure I'd be back out on my own in a few years. Thing is, I swore to myself that the next time I opened my

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Keywords: Art of Nailz  

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