marketing/promotions


Am I in the Twilight Zone?
  • February 26, 2014
  • Maggie Franklin

It started with a simple inquiry from a prospective client who e-mailed to say that she wanted to book an appointment with me, but first she wanted to know if I did “full acrylic and not

Read more

Keywords: clients   marketing/promotions   salon services  
Marking My Territory
  • February 21, 2014
  • Maggie Franklin

It’s time to revisit my watermark. Some people tell me it’s distracting, some people say those people are crazy. Either way, I agree that I’d like something more subtle.Ahhh, but there’s the problem. The watermark should

Read more

Keywords: marketing/promotions  
Are There or Aren’t There Artisans?
  • November 11, 2013
  • Maggie Franklin

Have you ever been working hard to write up a really classy service menu and come up with the brilliant idea to refer to any of your one-of-a-kind creations as “artisan” anythings?  I did once. I

Read more

Keywords: clients   marketing/promotions  
Yes, It’s Returnable
  • September 20, 2013
  • Maggie Franklin

Close to three years ago now, I got a phone call from a sweet lady in Montana...or maybe Idaho...or possibly Wyoming. Well, I got a call from a sweet lady who lived very far away from

Read more

Keywords: clients   marketing/promotions   salon services  
Pick a Niche
  • June 5, 2013
  • Maggie Franklin

I was recently contemplating how diverse the nail industry has become in the last couple of years. It’s actually offered a lot of diversity for a very long time, but just these last few years that diversity

Read more

Keywords: marketing/promotions   nail tech issues   salon services  
Another Salesman
  • May 15, 2013
  • Maggie Franklin

As a sole proprietor with no staff other than my own little lonesome, I find myself in an uncomfortable no-man’s land place when it comes to running my business like a business. Things like marketing budgets

Read more

Keywords: marketing/promotions  
Gift Certificate Anxiety
  • December 12, 2012
  • Maggie Franklin

This is the time of year when visions of gift certificate sales dance in our heads. It's so easy to write out one of those little beauties and hand it over in exchange for some fat

Read more

Keywords: marketing/promotions  
Restroom Inspiration
  • September 26, 2012
  • Maggie Franklin

So last weekend was the Big Family Disneyland Outing. It was a long time, on a hot weekend, with a lot of people. But this is not about Disneyland. Like many families visiting the Disneyland Resort

Read more

Keywords: marketing/promotions  
Social Networking
  • August 20, 2012
  • Maggie Franklin

So one of my clients has opened a dance studio. This would ordinarily fall under the category of "stuff my clients do in their personal life that makes for interesting conversation but doesn't really involve me"

Read more

Keywords: clients   marketing/promotions  
A Rose by Any Other Name
  • June 6, 2012
  • Maggie Franklin

Folks, I don't care what you call it. It is what it is. I don't care if you "paint" nails or "polish" nails. I don't care if you're a "nail technician," a "manicurist," a "nail lady, "

Read more

Keywords: marketing/promotions  
Value Pricing
  • April 20, 2012
  • Maggie Franklin

Yeah, I'm sorta on a pricing/value kick this week.Even more important than setting the right prices is convincing customers that those prices represent a fair ratio of price to value for what they're getting.I was listening

Read more

Keywords: Art of Nailz   marketing/promotions   money  
Fame Isn't Optional
  • April 6, 2012
  • Maggie Franklin

I've been chitchatting with a colleague about life and stuff and doing nails and she reports that she's been having some "issues" with the owner of the salon where she works ... doesn't that sound like

Read more

Keywords: marketing/promotions  
Tasty, Tasty Worms
  • January 26, 2012
  • Maggie Franklin

I want to write a post about Groupon.  I know many of my colleagues, including several of my most respected peers in the industry, have had some experience with Groupon from a merchant's point of view

Read more

Keywords: marketing/promotions   money  
Advertising Insanity
  • January 17, 2012
  • Maggie Franklin

Last week I spent 86 minutes and 36 seconds on the phone with a sales rep from Citygrid.com. I received a call from a rep within 24 hours of claiming my listing. Naturally, the message she

Read more

Keywords: marketing/promotions  
A Year in Reflection
  • January 3, 2012
  • Maggie Franklin

Whew, last week was a whirlwind for me. Today, I am back at work, starting the new year with a little more clarity, if not less chaos.Meanwhile, I spent my weekend hanging around the house, baking

Read more

Keywords: marketing/promotions   money  
Registration Please
  • September 6, 2011
  • Maggie Franklin

I cannot seem to talk my clients into spending 10 minutes to write a positive review for me or the salon on Yelp ... or any other peer-review site it seems. I've posted numerous requests for reviews

Read more

Keywords: clients   marketing/promotions  
Finding You
  • May 16, 2011
  • Maggie Franklin

Just to continue on the theme a little here, aside from Facebook updating, what about all the other free marketing venues that are available? Every day I encounter another nail tech (or two or three or a

Read more

Keywords: marketing/promotions  
Then Why Bother?
  • May 13, 2011
  • Maggie Franklin

I just don't get it. Why do you even have a Facebook page for your business? I mean, maybe not you, but enough of you out there to make me wonder?The thing is, right now there

Read more

Keywords: marketing/promotions  
Not That I'm Bragging
  • April 4, 2011
  • Maggie Franklin

Listening to business owners often starts grating on your nerves. It seems that their cups are always either half empty or overflowing;  business is either terrible or too good. They never seem to be happy. I rub

Read more

Keywords: marketing/promotions  
Tiny Billboards In Your Pocket
  • December 23, 2010
  • Maggie Franklin

I remember back in the day of having my nails done by someone else — after discovering that nails are not just nails, and that having a license doesn’t guarantee any particular level of competency or

Read more

Keywords: Art of Nailz   marketing/promotions  
The Invisible Nail Tech
  • December 22, 2010
  • Maggie Franklin

Look, all I'm sayin' is that you cannot build a business without promoting it. Yes, lots of people are shy — that's all well and fine — get your Mom to promote you then. Or your

Read more

Keywords: marketing/promotions   professionalism  
A Tale of Two Ad Copies
  • July 23, 2010
  • Maggie Franklin

I believe I've mentioned in the past that my original intention was to become a graphic artist. Obviously, I got sidetracked from that goal along the way and have spent the last 18 years doing nails

Read more

Keywords: marketing/promotions  
Marketing Mania
  • April 7, 2010
  • Maggie Franklin

Marketing is my favorite part of owning my own business. In fact, it's my favorite part of anyone I know owning their own business. I love marketing. Especially if it involves someone else's money. Someday I

Read more

Keywords: marketing/promotions  
Yes, I Really Did Those Nails
  • February 8, 2010
  • Maggie Franklin

I've been out and about this morning — giving my money to the bank, shopping for the ultimate new nail art idea ... you know, the usual Monday morning routine — and I noticed a few

Read more

Keywords: marketing/promotions  
Pick a Card
  • January 15, 2010
  • Maggie Franklin

Business cards — and accompanying business literature — used to be a really big deal. I mean, I guess they still are, as far as "corporate identity" and "branding" and so forth go. I mean, your

Read more

Keywords: marketing/promotions  
Shouting From the Rooftops
  • January 4, 2010
  • Maggie Franklin

Advertising. Need I say more? We all know we need to do it. We all know you have to spend money to make it. But why does making money have to cost so much money? Let's face it.

Read more

Keywords: marketing/promotions   money  
That’s My Toe!
  • August 12, 2009
  • Maggie Franklin

That’s what I think every time I hear "yelp." Or that I stood on the dog’s toe. But, of course, some of us know that Yelp.com is the cool new kid on the Internet block. I

Read more

Keywords: marketing/promotions  
Word-of-Mouth Cuts Both Ways
  • July 17, 2009
  • Maggie Franklin

They say that a happy customer will tell 10 people about you, but an unhappy customer will tell — well, according to YouTube's view counter for the runaway hit "United Breaks Guitars"  — at least 3 million

Read more

Keywords: marketing/promotions  
Bad for Them, Good for Them?
  • May 22, 2009
  • Maggie Franklin

I am absolutely thrilled that my model for the upcoming competition couldn't make it in this afternoon for another practice set of nails. She graduates with her bachelor's degree tomorrow morning and, understandably, found too many

Read more

Keywords: marketing/promotions  
I Love Prom
  • May 1, 2009
  • Maggie Franklin

I mean, I didn't love my proms. They were abominable. Both of them. Junior and senior. Just horrid. I blame my dates on both accounts. However, since being freed from the horrors of high school and going

Read more

Keywords: clients   marketing/promotions   salon services  
Majority Rules
  • April 24, 2009
  • Maggie Franklin

Your time is only worth what someone is willing to pay for it. It's that simple. Quite frankly, I think my own time is worth, oh, say, $3,000 an hour plus all the latte I can drink. But

Read more

Keywords: marketing/promotions   money  
Home Alone
  • March 2, 2009
  • Maggie Franklin

What am I doing here at home in the middle of my normally scheduled work day? I always advise other techs who are trying to fill space in their schedules to stay at the salon even

Read more

Keywords: marketing/promotions  
Slightly Competitive
  • February 9, 2009
  • Maggie Franklin

With all the news and gloom and whining about The Economy these days, I’ve noticed something about myself ... I might be slightly competitive. For starters, at least in my specific location, most of the individuals and

Read more

Keywords: marketing/promotions   money  
"No Soup for You!"
  • December 29, 2008
  • Maggie Franklin

This morning the BF and I were discussing various merchants and their reasons for refusing to open locations in our area, or reasons why they no longer have locations in our area. Here in Visa-ville we have

Read more

Keywords: clients   marketing/promotions   salon services  
Getting Involved for the Right Reasons
  • September 26, 2008
  • Maggie Franklin

This weekend was our local “Relay for Life,” a 24-hour walk-a-thon put on by the American Cancer Society to raise money for cancer research.  One of my clients is heavily involved with the event and this

Read more

Keywords: marketing/promotions  

Archives

Other NAILS Blogs

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today