Robbie's Bio

I’m actually the first Schaeffer with a nail license. (I'm the son of George Schaeffer of OPI fame.) I graduated in the spring of 2004 from West Valley Occupational Center, a vocational school in Woodland Hills, Calif. Prior to that, I’d received a marketing degree from California State University, Northridge. However, even though I tried the marketing thing (I worked in OPI’s marketing department in 2003) I realized I wasn’t a cubicle person.


I consider it an asset that I was raised in the nail industry. I have really strong opinions on what makes an ideal salon and on what needs to change in our industry. I hope ROB|B: An OPI Concept Salon will serve as a benchmark for other nail salons.

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