Blueprint of a First Year

Q & A: Core Clientele

by NAILS Magazine | December 21, 2007 | Bookmark +

Your salon appears to be very upscale. What type of customers are you catering to?

Michelle

 

Hi Michelle,

 

As you noted, my salon targets an affluent crowd. Studio City is a high-income area near Hollywood, so we’re targeting young Hollywood, people in the entertainment industry, and other high-end clients. These are clients to whom service cost is secondary to their having a great experience.

 

With that said, I also see us as welcoming everyone and being a destination salon where people will buy gift certificates for their loved ones.

 

Regards,

Robbie

co-owner

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