Another turnaround week in my appointment book has been very encouraging. I saw nine new clients. Several of those were a result of a marketing piece that gave a complimentary mini service, with a discount if they booked a follow-up service at that appointment. My services are increasing, but Heather and I discussed how little retail left with those new clients. We brainstormed about what was missing in the retail area and how to keep that area fresh and intriguing. The goal is not only to hook them on a service, but on great and unique products as well. I’m currently going to some of the other gift shops downtown to see what is hot and to make sure we don’t duplicate any items. In a small downtown like this, I’ve found that everyone has their own unique niche, and I don’t want to have anything similar to what’s already available. I guess I’ll just have to go shopping! Boy, this coaching stuff can be so tough! (Haha.)
—Adrienne, nail tech
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