Looking back at all of the numbers for the last two to three months shows the drastic turn my business has truly taken. Pedicure "season" has helped tremendously, as well as those gift cards from the holidays being turned in for services. But I think the most effective thing has been the consistency in the nail lounge. I try to teach clients what they need to know to care for their hands and feet and provide them with an at-home prescription. It's not only selling them a product, but teaching them how to apply it and get the results they want. By consistently providing this service, I'm now consistently receiving referrals.
Business is booming, but I'm also now starting to turn some people away. The salon owner and I discussed bringing in another nail tech for the hours I'm not available, plus Saturdays, which is when we get the most last minute calls for nails. So the challenge will be giving up some space (I have taken over both tables and most of the storage), and finding someone who is like-minded with their career path. Wish us luck!
—Adrienne, nail tech