Summer Strategies
  • NAILS Magazine
  • August 13, 2008
When it’s slow, you hope that all of the seeds you've planted with past and present clients start to blossom. That is what happened the past week. I finally had a full book, and some of those I haven't seen in a while also picked up some retail we’d discussed before! But this week is pretty empty. Heather and I discussed why some of my regulars have not been in to the salon much over the summer months. Between travel and having kids at home, they’ve opted out of their beauty routines that I worked hard to start. So dropping another seed in their direction in the form of an e-mail blast is what we’ll be doing ASAP.
 
Having a back-to-school promo that includes the little girls and tweens is ideal. A "Mommy & Me" mani or pedi brings mom back in and lets them dote on their children. A teen/tween mani/pedi combo will teach these girls some basic nail care and get some retail in their hands to keep up the look. Add the new fall polish colors, some rhinestones or glitter, and I’m hoping the results will tide me over until everyone goes back to the daily routine, and Mom has time to take care of herself again. Also, since I do have unscheduled time this week, I will be following up with networking events and visiting some of the local businesses. 
—Adrienne, nail tech

Keywords:   clients     retailing  

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