Monday Morning Wakeup
  • NAILS Magazine
  • November 24, 2008
Every Monday, I get a Monday Morning Wakeup e-mail  from Neil Ducoff of the salon business consulting company Strategies. It’s usually a salon/spa business tip or industry update of some sort. Lately, he’s been covering how to survive in this economic crisis we’re facing.

Today’s topic is about giving salon owners (the leaders) a “kick in the butt.” I think it’s a good message and one that can maybe put things in a different perspective for you. Here’s the text of this morning’s e-mail:

When the Leader Steps Up

These are truly uncertain times where the relentless barrage of bad economic news can rattle even the most steadfast of leaders. I’m hearing it every day, in every class and in every coaching call. The stress all leaders are feeling is real and it’s becoming more obvious. Well, I figured it was time to offer you a change of perspective — a kick in the butt to get you back in the leadership game.

My friend, Dr. Lew Losoncy, has the perfect philosophy for these times — and he says it in only three words: “What is, is?” Relax. Take a moment to digest these words. Think about the profound meaning these words have today. Think about how these words have helped people to overcome the worst things life can throw at them. Now, think about your business and all that’s right with it. Think about all the clients who depend on your services and products for their sense of well being. Think about those employees that in good times and bad continue to believe in you.

What is, is? It may or may not be the reality or situation you want to be in, but what is, is? The past is the past. It’s locked and archived and can never be altered. The only control you have is to begin at “What is, is?” and move forward with resolute determination to lead your business through these uncertain times to reach the good times that are waiting for you to arrive. It’s time to shake off the funk and fear, and step up to lead like you’ve never done before. There is nothing standing in your way to prevent you from doing this except your determination to create a new and better “What is, is?” tomorrow ... and the day after ... and the day after that.

Last week, I did an online course called “How to Kick Butt in an Uncertain Economy.” My message was solid and straightforward: Engage as the leader, turn your systems on and focus on only those key drivers that will have the most immediate and greatest impact on driving your business forward. I also drove home how vital it is to make tough decisions targeted at trimming costs and eliminating any and all drag that’s slowing your business down. The next day I received an e-mail from one of the attendees that said, “I did not know that when I signed up for your online ‘Kick Butt’ course that it was not about kicking butt as in increasing sales and doing well, rather, it was about you kicking me in the butt to turn intentions into actions.” Bingo! He got it. It’s time to step up and lead.

I urge you to talk to every one of your employees and communicate Dr. Lew’s “What is, is?” philosophy. Talk about what needs to be done, and everyone — including you — must be accountable for creating a new “What is, is?” Address the tough stuff head on. Step up and lead your company. You’re the only one that can. That’s what no-compromise leadership is all about.

What do you think about this “tough love” position that Ducoff is taking? Can you step up and lead your team in this time of uncertainty? How are you managing it? We’d love to hear how you’re doing it. Click on Feedback to let us know.

— Hannah

Keywords:   business     Hannah Lee  



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